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2009 Apparel Executive Forum


Sunday, October 4, 2009 / ARRIVAL DAY

3:00 - 7:00 pm Registration

4:30 - 5:30 pm Apparel Editorial Board Meeting

6:00 - 7:00 pm Welcome Cocktail Reception

Evening Activities: Sponsor Networking Dinners

Monday, October 5, 2009 / OPENING DAY

7:30 - 11:45 am Registration Open

7:30 - 8:15 am Networking Breakfast

Susan Nichols, Publisher, Apparel

8:20 - 9:05 am Opening Keynote Address
Moving Beyond the Data to Target New Growth Opportunities

Marshal Cohen, Chief Industry Analyst, The NPD Group Inc.

Viewed as "the king of the consumer" and the "go-to guy" by the fashion industry and the major national media, The NPD Group's Chief Industry Analyst Marshal Cohen has more than 30 years of experience in manufacturing, retailing, product development and data analysis. In this lively and up-to-the-minute presentation, Cohen will look beyond key apparel and retail statistics to help attendees understand what's behind the trends and work toward specific action plans. By examining new product and brand innovations, competitive threats, merging customer segments and more, this session will point the way to new growth opportunities for the near- and long-term.

9:05 - 9:20 am Q&A with Marshal Cohen

In the second segment, opening keynote speaker Marshal Cohen will
devote 15 minutes to Q&A with the audience.

9:20 - 9:50 am Networking Coffee Break

9:50 - 10:35 am NAKED WORKSHOPS

In our first-ever Naked Workshops, attendees will focus on key business topics with "No Slides and No Notes" - just discussion. Each workshop will begin with opening comments around the topic area from an apparel industry leader.

TOPIC: Cloud Computing & SaaS
WORKSHOP LEADER: Jesse Napoli, CIO, Citi Trends

TOPIC: Sustainability in Today's World
WORKSHOP LEADER: David Basson, President, Greensource Organic Clothing

TOPIC: Sourcing Model Alternatives - Haiti & Beyond
WORKSHOP LEADER: Will Duncan, Vice President of Business Development, [TC]²

10:40 - 11:25 am Day One Closing Keynote
Wall Street's Perspective

Omar Saad, Equity Research Lead Analyst, Branded Apparel & Footwear, Credit Suisse

As a leading analyst covering the apparel business, Omar Saad will present an up-to-the-minute overview and analysis of the industry's most pressing issues and influential trends. Saad will discuss how these and other ever-changing global factors shape Wall Street's view and actions. The final 15 minutes of this session will be entirely devoted to Q&A with attendees.

11:30 am Break for afternoon activities:


Tuesday, October 6, 2009 / CLOSING DAY

7:30 - 11:30 am Registration Open

7:30 - 8:30 am Networking Breakfast & Sustainability Survey Discussion

Susan Nichols, Publisher, Apparel

8:40 - 9:30 am Second Day Opening Keynote
Unveiling the Secrets of Social Media for the Fashion Industry

Bill Palmer, Lead Brand Architect, Activate Media Group

In this dynamic Keynote, leading integrated new media specialist Bill Palmer will offer practical and valuable insight into the post-conventional consumer mind-set, giving fashion executives a clear understanding of social media's landscape, purpose and impact. This high-level overview will explore how your firm can begin leveraging the brain power and communication abilities of your entire enterprise network to maximize growth at a minimal cost. Sharing real case histories of leading companies both inside and outside the fashion world, Palmer will guide you through the rewards to be reaped by embracing online social media, networking, publicity and branding strategies.

9:35 - 10:15 am General Session

Closing the Loop on Sustainability

Eric Henry, President, T.S. Designs

So, your plans for a sustainable supply chain aren't 100 percent eco-friendly? Don't fret. If there's one sure thing about going green, it's that it isn't a black and white issue. In this fascinating presentation, Eric Henry, president of TS Designs, will take you on a "tour" of his business and the challenges of working to develop a closed-loop supply chain that leaves as little waste as possible. Sharing his most recent endeavor--to reduce his company's carbon footprint by using cotton grown and made into shirts entirely in North Carolina instead of shipping it across the globe --Henry also will offer how-to advice on how every company can be more sustainable, proving that even small steps can lead to significant positive results --both to the planet and your bottom line.

10:15 - 10:45 am Networking Coffee Break

10:45 - 11:25 am Closing Session

MyShape.com - How E-Commerce is Turning Merchandising on Its Ear

Mercedes De Luca, Global Customer Experience & Chief Information Officer, myShape.com

In the world of women's apparel, size, fit and customer preferences aren't standard. MyShape.com has turned online shopping on its ear by enabling each woman to become her own merchandiser, creating a personal shop within the site that displays only the garments that satisfy her personal set of criteria. Learn how myShape.com has tackled the e-commerce challenge to deliver a unique and engaging customer experience that is in turn improving conversion rates.

Susan Nichols, Publisher, Apparel

11:30 am Apparel's 2009 Executive Forum concludes