Bill Palmer is founder and President of Activate Media Group. Activate is a leading online video company and helps online retailers and marketplaces create new profit centers leveraging automated online video commerce technologies. Mr. Palmer has developed several successful brands from conception to profitable long-term operation in the highly competitive segments of premium wine and spirits, entertainment, and enterprise software. Palmer has learned to maximize growth and minimize costs through the creative application and leverage of internet strategy. Palmer's insight into the post conventional consumer mindset and his ability to recognize emerging trends has been instrumental in creating extraordinary value for brands in fashion, apparel, consumer goods, and business services. Prior to Activate Media, Palmer was President of Progressive Brands, marketing director at Synchrony Communications, a management consultant at Deloitte Consulting and a corporate finance manager at General Electric (GE). Palmer graduated Magna Cum Laude from the Kelley School of Business at Indiana University with a degree in Finance and Accounting. He is a competitive endurance athlete, and professional live video artist (VJ). Bill hails from Los Angeles.