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2011 Apparel Tech Conference West


Tuesday, March 29, 2011
9:00 am Registration and Exhibits Open (Exhibits Remain Open All Day)
10:30 - 11:15 am Keynote Presentation

The Race to Embrace Consumer Mobile Apps

Keynote Speaker: Jim Crawford, Executive Director, Global Retail Executive Council

Understanding why, how and when customers choose to buy is a full- time challenge in itself. But now it's a race against time for brands and retailers to adopt mobile applications that allow them to connect consumers to their brands and interact with them as they find, compare, judge and purchase products. This up-to-the minute, information-packed session will help brands and retailers sharpen their tool sets around mobile selling opportunities.
11:30 am - 12:00 pm Concurrent Technology Solutions Sessions

1) Fox Head's Global IT Strategy

Presented by Matt Jacobsen, Director of Purchasing, Fox Head Inc. & Gravity Pro Consulting

Hear how sports apparel firm Fox Head Inc. pursued its Global IT strategy path, from determining goals and future direction to assessing infrastructure strengths and opportunities. Highlights will include how people and technology have been maximized to create support for continual growth, how scalable systems were selected to build upon a foundation and future steps.

2) Save Time and Money Using the Latest Technology

Presented by Mark Burstein, President, Sales, Marketing & R&D, New Generation Computing

Learn how the latest technology is helping fashion companies save time and money! NGC will discuss how your company can benefit from streamlined processes related to Line Planning, Global Sourcing, Product Testing, Raw Material Management, Global Production Visibility, and Direct-to-Store Shipments. Gain efficiency by utilizing Exception Management techniques and adhering to corporate calendars. Finally, discover how mobile devices are revolutionizing the way executives manage their business from anywhere in the world.
12:00 - 1:00 pm Lunch & Exclusive Exhibit Time
1:00 - 1:30 pm Concurrent Technology Solutions Sessions

Social Shopping 3.0: Beyond the Buy Button

Presented by Dave Bruno, Director of Marketing, RedPrairie Inc.

The huge numbers of consumers that are incorporating social networks into their daily lives represent both threat and opportunity to Apparel brands. To maintain market share, brands must capitalize on the opportunity and extend their social strategies beyond simply adding a "Like" button to their web site. Apparel brands must truly embrace social capabilities as an integral part of their brand experience. Join Escalate Retail, now part of RedPrairie, for an informative and educational look at what we believe will be the next wave of social shopping, including a review of examples of cutting-edge brand experiences and case studies to help identify how social shopping 3.0 can help more brands close more sales more often.

Sourcing for Efficiencies: Visibility and Vendor Collaboration

Presented by Darioush Nikpour, Director of Global Business Development, Gerber Technology - Software Solutions, Gerber Technology

Tracking outstanding RFQs, assessing vendors and achieving optimal product placement without using multiple spreadsheets is key to attaining a "well-oiled" sourcing arm within your organization. This session will provide insight into the importance of effective sourcing and will explain how Gerber Technology's YuniquePLM system provides extensive visibility while managing vendors around the world.

PLM and L.L.Bean: A Case Study

Presented by Kathy Hughes, Business System Administrator, L.L.Bean

L.L. Bean veteran Kathy Hughes discusses how the $1.5 billion mail order, online and retail icon uses Lawson Fashion PLM to collaborate globally to get product to market. She will explain the added visibility into the development cycle that PLM offers, and how it integrates with other L.L.Bean systems.
1:30 - 2:00 pm Exclusive Exhibit Time
2:00 - 2:30 pm Concurrent Technology Solutions Sessions

1) Tokenizing Credit Cards To Reduce Your PCI footprint

Presented by Keith Putt, IT Director, Cutter & Buck, and Gravity Pro Consulting

Credit card tokenization is rapidly becoming one of the best ways to implement proper security and achieve payment card industry (PCI) compliance since it allows a brand or retailer to process payments without having to store sensitive data on its own system. In this informative session, Cutter & Buck will share how it integrated and implemented a system (to include gift cards) with its direct-to-consumer website to reduce its PCI footprint. Learn how Cutter & Buck reduced its costs of complying with PCI regulations and is avoiding additional future costs. Included in the discussion will be a "before and after" overview of the company's overall architecture to assist you in evaluating how tokenization can impact your environment.

2) Mobility & Mobile Apps: Connecting Directly with Consumers to Deliver Quality, On-Trend and Compelling Products

Presented by James Horne, Sr. Director, Marketing & Business Development, Centric Software

The key to winning in this decade is how well you connect with consumers and assure that trends, fit and quality are taken into account throughout the product development cycle. Mobile applications open up an exciting way for product developers, sales, merchandising and quality teams to make this consumer connection. More than gadgets, mobile apps extend the reach of product teams, tying together their efforts in new ways, and enabling inspiration to occur whenever and wherever it happens -- whether in the office, or out on the streets. In this seminar, Centric 8 will present this view of mobile apps as a critical next-steop for PLM, and demonstrate multiple mobile apps that run as part of the Centric 8 PLM solution.

3) Achieve Optimal Efficiency by Running One End-to-End Software Solution!

Presented by Jason Kronish, Global Director of Sales & Marketing, GCS Software

Learn how running one end-to-end solution can help streamline your business by minimizing overhead and IT costs. Come to learn about the differences between running a “Best of Breed” or “Integrated System” versus a complete “End-to-End Solution.” By taking advantage of the latest technology, companies have finally been able to receive a true return on their software investment.
3:00 - 3:45 pm PLM Best Practices for Apparel Retailers and Brands

Presented by Leslie Hand, Research Director, IDC Retail Insights

In today's world of fast fashion, speed, quality, and efficiency are paramount. IDC Retail Insights will discuss the findings of the latest research on Product Lifecycle Managemet (PLM) best practices for apparel brands. Despite the challenging business climate, research shows that most leading retailers and brand manufacturers are currently investing in PLM software, establishing the foundation for decision support and value chain collaboration that is needed to stay ahead of the game. Join IDC Research Director Leslie Hand, as she discusses the current state and future of PLM in the apparel & footwear market, including:

* Challenges in managing product development processes.
* Best Practices employed by successful organizations to efficiently control product development & value chain collaboration.
* How PLM can be a powerful tool in facilitating product development planning, decision support and execution across the value chain.

Leslie will provide copies of the latest research, “Best Practices: Fashion Retailers Build Greater Brand Equity, Improve Return on Capital and Reduce Risk with PLM/MLM.”

3:45 - 4:45 pm Reception for All Attendees & Sponsors at FIDM