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Apparel Magazine

Bridging the Omnichannel Experience Through Personalization
New technologies provide apparel consumers the constant connection they desire, but they also create the new challenge of expectation – the expectation of a seamless individualized experience across all channels when researching and buying products.

The "Store" of the Future isn't a Store: It's an Experience
New technologies are transforming the way consumers think about the shopping experience and how they define what a "store" means to them.

The Year of Data Action Is Well Underway
From marketing campaign data to CRM data, site analytics to purchases and returns, apparel companies must obtain, sync-up and analyze a multitude of data points in order to lead to profitable decision making in the year ahead.

Sensory Retail Marketing Strategies Center on the Customer Experience
Sight, sound, touch, scent — it all matters when trying to boost sales in the physical store.

Material Aggregation: Unleash the Hidden Value in Your Supply Chain
While sourcing from various locations allows retailers to sell at competitive prices yielding attractive margins, these margins can substantially erode once hidden costs are quantified.

At eTail: Mobile, Social and Personalization, Flexible Fulfillment and Fixing the Basics
American Eagle, TOM's, True Religion, La Jolla, Moosejaw, DXL Group, Shoe Carnival and more weigh in on the evolving challenges of omnichannel retail.

Making Millions on Facebook: Apparel Brands Find Success on Social Platforms
There's money to be made on social platforms, and brands both old and new reveal how they've achieved success on Facebook, Twitter, Kickstarter and more.

Can Loyalty Programs Really Increase Sales?
Discover how data forms the bedrock of every good loyalty program.

In Reviving Made in USA, the Value Proposition is Top of Mind
Executives from Schott, Flint and Tinder, American Giant and Maker's Row reveal why Made in USA matters and how consumer demand for a new, more transparent cost structure in apparel is fanning the flames of a domestic manufacturing renaissance.

Sourcing From the Americas: AAPN's Position
Discover four key benefits of sourcing from factories in the Americas.

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Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Susan Nichols, Publisher, Apparel Magazine
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
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Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Susan Nichols, Publisher, Apparel Magazine
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
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The Reinvention of B2B eCommerce The Reinvention of B2B eCommerce
Online sales and marketing vehicles are one of the most important channels fashion has for engaging with customers, but optimizing the value of your electronic interactions can be a complex undertaking. Front-end websites must be user-friendly and smart, but just as critical is tight integration to the back office systems used to produce, manage, and control the products you sell. If you cannot create an online platform that delivers across all fronts, you’re missing critical opportunities to engage with customers, increase sales, and extend your market reach across global time zones. Read this White Paper – authored by Bob McKee, Infor Industry Strategy Director, where he will share insights into the eCommerce market and just how Fashion companies can deliver on a 24/7 sales economy.

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Benefit-Based Promotions: How to Capture Real Value Without Giving Away the Store Benefit-Based Promotions: How to Capture Real Value Without Giving Away the Store
L.E.K. Consulting discusses how retailers can avoid promotional traps by using the benefit-based promotional strategy to garner higher same-store sales and more profitable and incremental sales.
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