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The Year of Data Action Is Well Underway
3/19/2014
From marketing campaign data to CRM data, site analytics to purchases and returns, apparel companies must obtain, sync-up and analyze a multitude of data points in order to lead to profitable decision making in the year ahead.

Sensory Retail Marketing Strategies Center on the Customer Experience
3/18/2014
Sight, sound, touch, scent — it all matters when trying to boost sales in the physical store.

Material Aggregation: Unleash the Hidden Value in Your Supply Chain
3/18/2014
While sourcing from various locations allows retailers to sell at competitive prices yielding attractive margins, these margins can substantially erode once hidden costs are quantified.

At eTail: Mobile, Social and Personalization, Flexible Fulfillment and Fixing the Basics
3/17/2014
American Eagle, TOM's, True Religion, La Jolla, Moosejaw, DXL Group, Shoe Carnival and more weigh in on the evolving challenges of omnichannel retail.

Making Millions on Facebook: Apparel Brands Find Success on Social Platforms
3/14/2014
There's money to be made on social platforms, and brands both old and new reveal how they've achieved success on Facebook, Twitter, Kickstarter and more.

Can Loyalty Programs Really Increase Sales?
3/12/2014
Discover how data forms the bedrock of every good loyalty program.

In Reviving Made in USA, the Value Proposition is Top of Mind
3/10/2014
Executives from Schott, Flint and Tinder, American Giant and Maker's Row reveal why Made in USA matters and how consumer demand for a new, more transparent cost structure in apparel is fanning the flames of a domestic manufacturing renaissance.

Sourcing From the Americas: AAPN's Position
3/3/2014
Discover four key benefits of sourcing from factories in the Americas.

At Social Media Week, Turning Pinterest Into Profits, the Hype Over Hypertargeting, and Driving Sales With UGC
2/26/2014
Brands are under increasing pressure to turn their presence on social media platforms into measurable profits, and Social Media Week in New York City revealed that many companies are investing in technology to better serve and interact with tech-obsessed consumers.

2014 Apparel and Footwear M&A Outlook
2/26/2014
Despite record stock prices and huge piles of cash, large apparel and footwear companies reined in their acquisition activity dramatically in 2012, mostly due to concern over the uncertain economic outlook. Find out what's in store for 2014.

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Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

The Reinvention of B2B eCommerce The Reinvention of B2B eCommerce
5/1/2014
Online sales and marketing vehicles are one of the most important channels fashion has for engaging with customers, but optimizing the value of your electronic interactions can be a complex undertaking. Front-end websites must be user-friendly and smart, but just as critical is tight integration to the back office systems used to produce, manage, and control the products you sell. If you cannot create an online platform that delivers across all fronts, you’re missing critical opportunities to engage with customers, increase sales, and extend your market reach across global time zones. Read this White Paper – authored by Bob McKee, Infor Industry Strategy Director, where he will share insights into the eCommerce market and just how Fashion companies can deliver on a 24/7 sales economy.

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Benefit-Based Promotions: How to Capture Real Value Without Giving Away the Store Benefit-Based Promotions: How to Capture Real Value Without Giving Away the Store
5/1/2014
L.E.K. Consulting discusses how retailers can avoid promotional traps by using the benefit-based promotional strategy to garner higher same-store sales and more profitable and incremental sales.
Download Now



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