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Apparel Magazine

The Year of Data Action Is Well Underway
From marketing campaign data to CRM data, site analytics to purchases and returns, apparel companies must obtain, sync-up and analyze a multitude of data points in order to lead to profitable decision making in the year ahead.

Sensory Retail Marketing Strategies Center on the Customer Experience
Sight, sound, touch, scent — it all matters when trying to boost sales in the physical store.

Material Aggregation: Unleash the Hidden Value in Your Supply Chain
While sourcing from various locations allows retailers to sell at competitive prices yielding attractive margins, these margins can substantially erode once hidden costs are quantified.

At eTail: Mobile, Social and Personalization, Flexible Fulfillment and Fixing the Basics
American Eagle, TOM's, True Religion, La Jolla, Moosejaw, DXL Group, Shoe Carnival and more weigh in on the evolving challenges of omnichannel retail.

Making Millions on Facebook: Apparel Brands Find Success on Social Platforms
There's money to be made on social platforms, and brands both old and new reveal how they've achieved success on Facebook, Twitter, Kickstarter and more.

Can Loyalty Programs Really Increase Sales?
Discover how data forms the bedrock of every good loyalty program.

In Reviving Made in USA, the Value Proposition is Top of Mind
Executives from Schott, Flint and Tinder, American Giant and Maker's Row reveal why Made in USA matters and how consumer demand for a new, more transparent cost structure in apparel is fanning the flames of a domestic manufacturing renaissance.

Sourcing From the Americas: AAPN's Position
Discover four key benefits of sourcing from factories in the Americas.

At Social Media Week, Turning Pinterest Into Profits, the Hype Over Hypertargeting, and Driving Sales With UGC
Brands are under increasing pressure to turn their presence on social media platforms into measurable profits, and Social Media Week in New York City revealed that many companies are investing in technology to better serve and interact with tech-obsessed consumers.

2014 Apparel and Footwear M&A Outlook
Despite record stock prices and huge piles of cash, large apparel and footwear companies reined in their acquisition activity dramatically in 2012, mostly due to concern over the uncertain economic outlook. Find out what's in store for 2014.

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Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Susan Nichols, Publisher, Apparel Magazine
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
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Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Susan Nichols, Publisher, Apparel Magazine
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
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Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle
P2P gaps plague retail relations with suppliers, 3rd party logistics and other partners. The impact? Escalated transaction costs per invoice, low contract compliance, longer lead times for orders, slow cash-cash conversion cycles, increased chargebacks and vendor dissatisfaction. A major opportunity exists for streamlining one vision of an integrated purchase order and creating a unified buy­ing cycle for the retailer, supply chain partners and the overall network. Retail industry analyst Sahir Anand from Edgell Knowledge Network describes how to create a single view and vision for orders and supply chain transactions - from source to settlement to sale - across any channel.
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How Retailers Can Own the Google Results Page How Retailers Can Own the Google Results Page
As a retailer, you’re constantly vying to attract shoppers on a search engine results page (SERP). ChannelAdvisor’s eBook highlights the components of the Google SERP and offers tips on how to use them to boost your presence.
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