THIS MONTH'S TOPIC
Focus on PLM & The Consumer
PUBLISHER'S NOTE:
Why PLM Makes Consumers Happy
 Although it's rarely stated this way, product lifecycle management (PLM) is ultimately a means to make the end consumer happy, and we all know a happy consumer is our ticket to profits. So what's the direct consumer tie-in? In short, PLM helps apparel brands and retailers create more focused and coordinated assortments, which translates to higher consumer satisfaction.
In this month's Executive Issues, then, we examine the advantages of PLM with an eye toward consumer benefit. We also highlight the three stages of retail PLM adoption, with a special emphasis on reaching the third stage, defined here as building a collaborative supply web. It's not easy to achieve. In fact, we reveal what Kurt Salmon Associates calls "Five Retailing Myths to Bust to Move to a Collaborative Supply Web." Read on to see if your firm is accurately identifying and busting the myths to break through to PLM's highest levels of payback.
Publisher
snichols@apparelmag.com
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| Exclusive Feature |
| THE THREE STAGES OF RETAIL PLM ADOPTION
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contributed by Jeremy Rubman, Partner, Kurt Salmon Associates, (jeremy.rubman@kurtsalmon.com)
 Let's start with the bottom line - the consumer - first. Fundamentally, what product lifecycle management (PLM) can mean for the ultimate consumer is a more focused and coordinated assortment. This is achieved in two major ways. The first is that PLM allows for the coordination of various groups (merchants, product designers, technical designers, sourcing and suppliers) on the brand identity, trend interpretation, direction of the assortment and the execution of the product. The second is that PLM systems provide tools such as line plans, color and material palettes, trend boards and standards to give everyone both the strategic "big picture" and a tactical execution plan.
For full article:
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| Vendor Viewpoint |
| PUTTING THE CONSUMER FIRST IN PLM
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contributed by Karina Kogan, President, Business Management Systems (karinak@bmsystems.com)
 Since it first hit the market, Product Lifecycle Management (PLM) has been helping to move tens of thousands of companies away from frustrating manual processes, fill in problematic gaps in workplace communication, eliminate redundant data entry, tedious rework and countless other common operational issues, all while speeding time to market, slashing sampling costs, and delivering measurable ROI year after year.
All of the ways in which a business can benefit from PLM have been written about 100 times over. But one extremely important factor seems to have been omitted from the PLM discussion -- how will implementing a PLM system at your company impact the consumer?
For full article:
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