Focus on RIAs
PUBLISHER'S NOTE:
Creating Online Sales Sizzle
As online apparel retailers look to lure in more consumers, the role of Rich Internet Applications (RIAs) grows ever more important. And when you stop to consider the current examples and future possibilities of how the online user experience can and will impact purchasing decisions, it's really no surprise. Don't we all feel more comfortable purchasing an apparel item if we can really "see" the detail, and view multiple angles, and virtually try it on, etc., etc.?
This month's Executive Issues offers five examples of how RIAs are being used today -including interactive video, search slidebars and virtual dressing rooms - as well as a glimpse of how they might be used in the future. You'll also get some good advice as to the types of RIA strategies in use by successful online retailers, and what it takes to overcome some of the specific technology challenges in this space.
Publisher
sblack@apparelmag.com