The New Consumer Slant on Eco-Friendly Apparel
How Keen Are We on Green?
Much attention has been focused in the past few years on eco-friendly products, and there’s been plenty of debate as to what customers really want and how much they’re willing to pay for it.
In this month’s Executive Issues, NPD’s consumer guru Marshal Cohen shares some revealing new data about consumers’ expectations for green goods and sustainable business practices, how their perspective and focus has changed, and just how much of their cash they’re willing to part with in support of such products.
Plus, we take a look at how retailers and brands can seek balance in meeting these consumer needs and maintaining healthy profits.