Taking customer research to heart, the department store retailer developed a multiyear strategy to remove any obstacles that stood in the way of better customer engagement. With focus on initiatives such as omnichannel, personalization, loyalty and much more, Kohl’s is putting itself on a path to growth.
Featuring stalwarts such as Barneys New York to startups such as Combatant Gentleman, the Decoded Fashion summit in New York City fostered lively discussions around social media missteps, digital engagement strategies, succeeding in a competitive e-tail marketplace and what the fashion and tech industries need to do to win in wearables.
IoT will drastically change the way companies do business in the coming years, offering highly personalized and optimized shopping experiences that go well beyond omnichannel.
It’s one thing to have structured and unstructured data. It’s another thing entirely to turn that data into prescriptive insights. Here’s how.
PLUS: Vendor Viewpoint — Interview with Ian Goldman, CEO, Celerant Technology
Only 1/3 of brands report having enough usable consumer data and the capabilities to transform the data into personalized touchpoints. Another third report having consumer data, but lacking the skills to action it, and the remaining third feel they don’t have enough data to embark on personalization.
With collaboration on critical enablers such as RFID combined with true inventory visibility, retailers can wow consumers with flexible pick-up and delivery options, and a seamless customer experience.
PLUS: Vendor Viewpoint — Interview with Sarath Chandershaker, Vice President and General Manager, Checkpoint
At the SAP Retail Forum, Under Armour revealed its success in adopting a modern procurement process and identified supply chain goals for 2025, while author Jackie Huba demonstrated why retailers should look to Lady Gaga for lessons in loyalty.
Keeping up with consumers and their anytime-anywhere shopping journeys isn’t easy. The National Retail Federation’s 105th Annual Convention and Expo can point you in the right direction with a slew of technology and educational offerings.
Cloud computing, a major trend transforming the way companies meet their information technology (IT) needs, offers significant new potential for increasing productivity and time-to-market for apparel companies using cloud-based Product Lifecycle Management (PLM) systems. Learn YuniquePLM In The Cloud can help you reach your optimum.