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Apparel Magazine
April 2014

March 2014
February 2014
January 2014

Publisher's Note:
Designing Woman
03/28/2014
This year, von Furstenberg is celebrating the 40th anniversary of her creation of the wrap dress, which became a symbol of power and independence for women, and landed the designer on the cover of Newsweek in 1976, at which point she had sold more than a million dresses. If her story ended there it would be memorable, but of course it endures.
The Market:
At Social Media Week, Turning Pinterest Into Profits, the Hype Over Hypertargeting, and Driving Sales With UGC
02/26/2014
Brands are under increasing pressure to turn their presence on social media platforms into measurable profits, and Social Media Week in New York City revealed that many companies are investing in technology to better serve and interact with tech-obsessed consumers.
Retail Intelligence:
At eTail: Mobile, Social and Personalization, Flexible Fulfillment and Fixing the Basics
03/17/2014
American Eagle, TOM's, True Religion, La Jolla, Moosejaw, DXL Group, Shoe Carnival and more weigh in on the evolving challenges of omnichannel retail.
Retail Intelligence: Case Study:
Making the Most of the Mobile Experience
03/27/2014
Mobile design matters, and a bad app experience can tarnish your brand. Learn how VF Corp. and The Apparel Group are working to optimize their apps and sites with engaging new features to keep shoppers coming back for more.

PLUS: Vendor ViewpointInterview with Robert McKee, Global Fashion Industry Strategy Director, Infor
Concept-to-Spec:
Virtual Prototyping and the Supply Chain: Train Ride or Train Wreck?
03/27/2014
Virtual prototyping can only shorten the concept-to-delivery calendar if you bring the entire supply chain along.

PLUS: Vendor ViewpointInterview with Anastasia Charbin, Fashion Marketing Director, Lectra
Research and Reports:
Cross-Channel Report 2014
03/27/2014

Three Consumer Expectations That Are Transforming Online Shopping

PwC’s annual global survey of online shoppers shows consumers paring down the number of online stores that they frequent as they hone in on retailers and brands that tell a good story and perfect the shopping experience.

 


Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
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Empower Your Creative, Technical and Commercial Teams to Collaborate
3/31/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Katherine Dashner, Senior Engineer and Apparel Coordinator, Woolrich
Mark Harrop, CEO, WhichPLM
Robert McKee, Fashion Industry Strategy Director, Infor
Ann Mullins, Solution Consultant, Infor
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What's In-Store for Mobile? The Winning Moves In Mobile Shopping Assistance  What's In-Store for Mobile? The Winning Moves In Mobile Shopping Assistance
3/10/2014
What's next for mobile? L.E.K. shares best practices and strategies for maximizing mobile’s impact in the rapidly evolving retail landscape.
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Trend Report: Technologies Impacting Fashion Retailers – From the Farm to Consumer Trend Report: Technologies Impacting Fashion Retailers – From the Farm to Consumer
12/15/2013
Learn about new business technology innovations helping fashion retailers improve supply visibility and meet the demand of today’s omnichannel shoppers.
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