Omnichannel merchandising missteps to avoid in 2017.
PLUS: Vendor Viewpoint – Interview with Keith Whaley, Vice President of Retail Strategy, JustEnough Software Corp.
Catering to today’s unpredictable consumers, who jump from channel to channel, is a tall order. It calls for strengthening the very core of your retail organization, from systems and processes to people.
Today’s consumer doesn’t want to wait for the retailer to catch up with her tech savvy. Only retailers that can create engaging and seamless interplay between digital and physical in their brick-and-mortar stores — while mastering omnichannel operations to ensure flow and visibility outside their four walls — will capture her attention, and loyalty.