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Cover Story:

Kohl's Aims for the Stars

01/04/2016 - Taking customer research to heart, the department store retailer developed a multiyear strategy to remove any obstacles that stood in the way of better customer engagement. With focus on initiatives such as omnichannel, personalization, loyalty and much more, Kohl’s is putting itself on a path to growth.

The Market:

Phone-first Is the Way Forward: Lessons from Decoded Fashion

12/10/2015 - Featuring stalwarts such as Barneys New York to startups such as Combatant Gentleman, the Decoded Fashion summit in New York City fostered lively discussions around social media missteps, digital engagement strategies, succeeding in a competitive e-tail marketplace and what the fashion and tech industries need to do to win in wearables.

What Will IoT Look Like in the Apparel Industry?

01/04/2016 - IoT will drastically change the way companies do business in the coming years, offering highly personalized and optimized shopping experiences that go well beyond omnichannel.

Retail Intelligence:

How Big Data is Helping One-to-One Marketing Become a Reality for the Anytime-Anywhere Consumer

12/23/2015 - It’s one thing to have structured and unstructured data. It’s another thing entirely to turn that data into prescriptive insights. Here’s how.

PLUS: Vendor ViewpointInterview with Ian Goldman, CEO, Celerant Technology

INFOGRAM: Personalized Communication in a Digital World

12/23/2015 - Only 1/3 of brands report having enough usable consumer data and the capabilities to transform the data into personalized touchpoints. Another third report having consumer data, but lacking the skills to action it, and the remaining third feel they don’t have enough data to embark on personalization.

Mastering Fulfillment from the Store with Inventory Visibility

12/23/2015 - With collaboration on critical enablers such as RFID combined with true inventory visibility, retailers can wow consumers with flexible pick-up and delivery options, and a seamless customer experience.

PLUS: Vendor ViewpointInterview with Sarath Chandershaker, Vice President and General Manager, Checkpoint

Under Armour’s X Factor, and What Lady Gaga Can Teach You About Loyalty

01/04/2016 - At the SAP Retail Forum, Under Armour revealed its success in adopting a modern procurement process and identified supply chain goals for 2025, while author Jackie Huba demonstrated why retailers should look to Lady Gaga for lessons in loyalty.

What Not to Miss at NRF’s Big Show

01/04/2016 - Keeping up with consumers and their anytime-anywhere shopping journeys isn’t easy. The National Retail Federation’s 105th Annual Convention and Expo can point you in the right direction with a slew of technology and educational offerings.


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2016 Apparel West