Torex Launches Loyalty System

— April 01, 2009

Torex Retail Holdings Limited (Torex) launched its Torex Loyalty system at NRF's BIG Show in January. Torex Loyalty provides retailers with insight into customers' spending behavior that can then be transformed into revenue growth. The solution supports clienteling by allowing retailers to create personalized offers for customers and send them via text message, Bluetooth and email.

The system is a platform-independent, modular multi-channel system that integrates with a retailer's existing in-store technology to provide a promotions, communications and analysis package. It allows retailers to collect and store key information about customers and their shopping habits regardless of where they shop - in-store or on the web - which can then be used to build an accurate picture of consumer demand. Based on the insights provided, Torex reports, retailers can design promotions precisely tailored to fit the needs of individual customers.

The solution's data analysis capabilities enable retailers to predict which promotions will appeal most to certain types of shopper. It also can simulate the overall effects of a campaign on a retailer's business, allowing the retailer to assess the potential return on investment.

Torex Loyalty is designed to replace coupon-based systems, communicating using methods that match the lifestyles of today's consumers, such as by sending a text message containing details of an offer to a customer's mobile phone, or an email to his or her personal account. Retailers can also make use of SMS and Bluetooth technology to instantly alert customers to offers when they visit a store.

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