Home Apparel Twitter map of APP logo

Apparel Magazine

CONTACT US | SUBSCRIBE | NEWSLETTER | RSS Feeds RSS FEEDS

Welcome, Guest |   Sign In   |   Register  
Apparel Magazine
 
Print Email Page RSS Feeds

Posted Date: 4/1/2009

VerticalResponse Offers Tools for Small Businesses to Optimize Shrinking Budgets

VerticalResponse Inc., provider of self-service email marketing and direct-mail solutions, has released a series of new tracking and reporting tools that offer easy-to-view graphs and charts that give small businesses the ability to see the success of various campaigns in a quick dashboard view or to dive deep into their data. The new features allow small businesses to refine campaigns and lists to get the most out of each marketing dollar.

VerticalResponse's new features help marketers analyze each aspect of various campaigns. Customers can get a view into which lists are most productive, which links generate the most traffic, how subject lines perform - and can easily share their findings with their teams.

A close look at how frequency impacts the success of a campaign allows small businesses to identify which payment option they should choose to get the best return on investment (ROI). 

For example, the pay-as-you-go pricing structure works best for less frequent mailing, while the new, low-priced pay-per-month structure allows unlimited email for those who find mailing their lists more often works best.

New features of the release include improved reporting dashboard and detailed report functionality in areas spanning everything from overall performance and top performing lists and links to email comparisons and click-through performance.

for more information: www.verticalresponse.com

Rate this Content (5 Being the Best)
12345
Current rating: 0 (0 ratings)

 


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

A Model for Change – Part 1: The Need for Transformation A Model for Change – Part 1: The Need for Transformation
11/1/2014
The pace of fashion has never been faster. Fast fashion, social media and mobile technologies have given consumers the power of instantaneous sharing. The market is increasingly saturated and consumers increasingly sophisticated, which makes tried and true fashion strategies such as geographic expansion and internationalization more complex than in the past. The fashion industry--our industry and the way we work--has been forever changed. This paper highlights the major shifts that have led fashion to its current state and how companies are responding to the new fashion landscape, suggesting a model for change.

Download Now

Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle
10/1/2014
P2P gaps plague retail relations with suppliers, 3rd party logistics and other partners. The impact? Escalated transaction costs per invoice, low contract compliance, longer lead times for orders, slow cash-cash conversion cycles, increased chargebacks and vendor dissatisfaction. A major opportunity exists for streamlining one vision of an integrated purchase order and creating a unified buy­ing cycle for the retailer, supply chain partners and the overall network. Retail industry analyst Sahir Anand from Edgell Knowledge Network describes how to create a single view and vision for orders and supply chain transactions - from source to settlement to sale - across any channel.
Download Now



MEDIA KIT | EDITORIAL BOARD | PRIVACY STATEMENT | TERMS & CONDITIONS | CONTACT US
All materials on this site Copyright Edgell Communications. All rights reserved.