Home Apparel Twitter map of APP logo

Apparel Magazine

CONTACT US | SUBSCRIBE | NEWSLETTER | RSS Feeds RSS FEEDS

Welcome, Guest |   Sign In   |   Register  
Apparel Magazine
 
Print Email Page RSS Feeds

Posted Date: 4/1/2009

VerticalResponse Offers Tools for Small Businesses to Optimize Shrinking Budgets

VerticalResponse Inc., provider of self-service email marketing and direct-mail solutions, has released a series of new tracking and reporting tools that offer easy-to-view graphs and charts that give small businesses the ability to see the success of various campaigns in a quick dashboard view or to dive deep into their data. The new features allow small businesses to refine campaigns and lists to get the most out of each marketing dollar.

VerticalResponse's new features help marketers analyze each aspect of various campaigns. Customers can get a view into which lists are most productive, which links generate the most traffic, how subject lines perform - and can easily share their findings with their teams.

A close look at how frequency impacts the success of a campaign allows small businesses to identify which payment option they should choose to get the best return on investment (ROI). 

For example, the pay-as-you-go pricing structure works best for less frequent mailing, while the new, low-priced pay-per-month structure allows unlimited email for those who find mailing their lists more often works best.

New features of the release include improved reporting dashboard and detailed report functionality in areas spanning everything from overall performance and top performing lists and links to email comparisons and click-through performance.

for more information: www.verticalresponse.com

Rate this Content (5 Being the Best)
12345
Current rating: 0 (0 ratings)

 


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

The Reinvention of B2B eCommerce The Reinvention of B2B eCommerce
5/1/2014
Online sales and marketing vehicles are one of the most important channels fashion has for engaging with customers, but optimizing the value of your electronic interactions can be a complex undertaking. Front-end websites must be user-friendly and smart, but just as critical is tight integration to the back office systems used to produce, manage, and control the products you sell. If you cannot create an online platform that delivers across all fronts, you’re missing critical opportunities to engage with customers, increase sales, and extend your market reach across global time zones. Read this White Paper – authored by Bob McKee, Infor Industry Strategy Director, where he will share insights into the eCommerce market and just how Fashion companies can deliver on a 24/7 sales economy.

Download Now

Benefit-Based Promotions: How to Capture Real Value Without Giving Away the Store Benefit-Based Promotions: How to Capture Real Value Without Giving Away the Store
5/1/2014
L.E.K. Consulting discusses how retailers can avoid promotional traps by using the benefit-based promotional strategy to garner higher same-store sales and more profitable and incremental sales.
Download Now



MEDIA KIT | EDITORIAL BOARD | PRIVACY STATEMENT | TERMS & CONDITIONS | CONTACT US
All materials on this site Copyright Edgell Communications. All rights reserved.