April 2011

The Market:

Will Change Online Apparel Shopping?

02/02/2011 - By Liz Parks

As an innovative new visual search tool, has the potential to dramatically drive online sales of apparel -- or to drive customers into stores to purchase items they like on

The Market: Briefs:

Unlocking the Secrets of Mobile Engagement

03/31/2011 - By Jordan Speer

Speaking at Apparel's Tech Conference West in Los Angeles, mobile expert Jim Crawford shared insights into what it takes for retailers to develop a smart mobile strategy.

AAFA Looks to Flex Its Muscles on Free Trade, Other Issues

03/18/2011 -

Incoming American Apparel and Footwear Association chairman Rick Darling plans to strengthen the AAFA’s influence internationally and exercise more influence in Washington relative to elections.

Neiman Marcus Launches NMDaily Fashion Blog

03/10/2011 -

This new effort from the luxury retailer offers exclusive information and advice on fashion, beauty and lifestyle.

Retail Intelligence:

CRM: Helping Apparel Companies Compete

04/07/2011 - Jessica Binns

While many apparel brands and retailers use customer relationship management solutions to stay in the game, some companies leverage the technology to stand out from the crowd.

Supply Chain: Case Study:

Integrating Systems to Right-Size Inventory

04/07/2011 - Deena M. Amato-McCoy

With a centralized system from Logility, Haggar Clothing Co. expects to improve its planning and forecasting operations and reduce inventory levels.

Sourcing & Logistics: Case Study:

Getting Financing on Your Customer’s Good Name

04/07/2011 - Masha Zager

Designer Perry Ellis handles nearly all of its payment processing on a cloud-based platform that both increases efficiency and lessens risk.
PLUS: Vendor Viewpoint — Interview with Kurt Cavano, Chairman and CEO of TradeCard

Fiber-to-Fabric: In Brief:

CORDURA® Introduces New Fabrics to Market

04/07/2011 -

Dow Corning’s DEFLEXION™ Offers Flexibility and Protection

04/07/2011 -

Scott Sports is Fourth Company to Adopt the Technology into its Apparel

Basofil Adds Distributor in Turkey

03/07/2011 -

Basofil, which produces heat-insulating and flame-resistant fibers, will distribute its products in Turkey and neighboring Near East countries via Istanbul-based EDPA KIMYA.

GOTS Version 3 Lifts Total Ban on Chemical Finishes

03/03/2011 -

Other revisions include a prohibition on garment finishing methods considered harmful to workers and a requirement that any polyester in GOTS-certified products be made of post-consumer recycled material by 2014.

Research and Reports:

The Cross-Channel Roadmap: Unification Uncovers Lost Opportunities

04/07/2011 - Sahir Anand & Chris Cunnane

Retailers that do not integrate multi-channel business approaches or establish a cross-channel strategy under-perform compared to their integrated peers on key metrics such as customer satisfaction and average year-over-year revenue. Find out here how your business can work toward a successful multi-channel strategy.


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