Home Apparel Twitter map of APP logo

Apparel Magazine

CONTACT US | SUBSCRIBE | NEWSLETTER | RSS Feeds RSS FEEDS

Welcome, Guest |   Sign In   |   Register  
Apparel Magazine
 
Print Email Page RSS Feeds

Posted Date: 8/13/2009

Alvanon Partners with New Luxury Concept Uman

Alvanon, provider of fit solutions, has announced a partnership with Uman, a new, Italian luxury men's concept launched in June in Milan.

Uman is the vision of Umberto Angeloni, former CEO of the ultra-high-end Italian men's wear brand Brioni, and it seeks to capture the essence and spirit of the modern, global, self-made man.

Alvanon's AlvaInsight division, led by Ed Gribbin, worked with Angeloni to create a profile of the target Uman customer using Alvanon's vast database of consumer body measurements and its fit and sizing expertise. Considerations included, among other factors, the target customer's age, his locales, his interests and his lifestyle.

Alvanon used its data and analysis to craft a three-dimensional virtual body representing the Uman customer. From there, a full-size Alvaform of the Uman body was forged, depicting not only his stature and body measurements, but also his shape, posture, stance and physical attitude.

The result stands in the first Uman concept space in Via Gesu, Milan, which opened in June.

According to Janice Wang, CEO of Alvanon, the initiative was both challenging and fulfilling because "Umberto had such a strong vision of who this customer was, and how to appeal to his taste and clothing style."

"Alvanon helped us to crystallize our vision and physically manifest what we knew in our hearts and minds. Using the Alvanon Uman body form allows us to execute the consistent message that our customer seeks," said Angeloni.

for more information:
www.alvanon.com

Rate this Content (5 Being the Best)
12345
Current rating: 0 (0 ratings)

 


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

A Model for Change – Part 1: The Need for Transformation A Model for Change – Part 1: The Need for Transformation
11/1/2014
The pace of fashion has never been faster. Fast fashion, social media and mobile technologies have given consumers the power of instantaneous sharing. The market is increasingly saturated and consumers increasingly sophisticated, which makes tried and true fashion strategies such as geographic expansion and internationalization more complex than in the past. The fashion industry--our industry and the way we work--has been forever changed. This paper highlights the major shifts that have led fashion to its current state and how companies are responding to the new fashion landscape, suggesting a model for change.

Download Now

Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle
10/1/2014
P2P gaps plague retail relations with suppliers, 3rd party logistics and other partners. The impact? Escalated transaction costs per invoice, low contract compliance, longer lead times for orders, slow cash-cash conversion cycles, increased chargebacks and vendor dissatisfaction. A major opportunity exists for streamlining one vision of an integrated purchase order and creating a unified buy­ing cycle for the retailer, supply chain partners and the overall network. Retail industry analyst Sahir Anand from Edgell Knowledge Network describes how to create a single view and vision for orders and supply chain transactions - from source to settlement to sale - across any channel.
Download Now



MEDIA KIT | EDITORIAL BOARD | PRIVACY STATEMENT | TERMS & CONDITIONS | CONTACT US
All materials on this site Copyright Edgell Communications. All rights reserved.