Home Apparel Twitter map of APP logo

Apparel Magazine


Welcome, Guest |   Sign In   |   Register  
Apparel Magazine
Print Email Page RSS Feeds

Posted Date: 8/13/2009

Alvanon Partners with New Luxury Concept Uman

Alvanon, provider of fit solutions, has announced a partnership with Uman, a new, Italian luxury men's concept launched in June in Milan.

Uman is the vision of Umberto Angeloni, former CEO of the ultra-high-end Italian men's wear brand Brioni, and it seeks to capture the essence and spirit of the modern, global, self-made man.

Alvanon's AlvaInsight division, led by Ed Gribbin, worked with Angeloni to create a profile of the target Uman customer using Alvanon's vast database of consumer body measurements and its fit and sizing expertise. Considerations included, among other factors, the target customer's age, his locales, his interests and his lifestyle.

Alvanon used its data and analysis to craft a three-dimensional virtual body representing the Uman customer. From there, a full-size Alvaform of the Uman body was forged, depicting not only his stature and body measurements, but also his shape, posture, stance and physical attitude.

The result stands in the first Uman concept space in Via Gesu, Milan, which opened in June.

According to Janice Wang, CEO of Alvanon, the initiative was both challenging and fulfilling because "Umberto had such a strong vision of who this customer was, and how to appeal to his taste and clothing style."

"Alvanon helped us to crystallize our vision and physically manifest what we knew in our hearts and minds. Using the Alvanon Uman body form allows us to execute the consistent message that our customer seeks," said Angeloni.

for more information:

Rate this Content (5 Being the Best)
Current rating: 0 (0 ratings)


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Susan Nichols, Publisher, Apparel Magazine
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Susan Nichols, Publisher, Apparel Magazine
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

How product lifecycle management fuels the momentum of fashion How product lifecycle management fuels the momentum of fashion
Leading fashion companies generate a special kind of momentum, a phenomenon where recent success fuels current success, which in turn sparks future success. The ability to rapidly turn today’s hit product into tomorrow’s durable brand is no accident—it’s a specific set of practices that companies can identify and repeat to achieve lasting competitive advantage. Read this White Paper – authored by Bob McKee, Infor, Industry Strategy Director to learn how fashion companies need to strive for better responsiveness to consumer trends, more efficient design and production, smarter sourcing, and improved capabilities for monitoring compliance and sustainability requirements.


Virtual Fitting - What is Possible? Virtual Fitting - What is Possible?
Customer and market-driven products are the main objective for success. The route taken to achieve that objective must be constantly shortened, making processes faster and more cost-efficient. This specifically requires using the right processes and technologies, for example, increasing the effectiveness of prototyping through virtual 3D. We invite you to learn more about the capabilities of today's virtual fitting technology.
Download Now

All materials on this site Copyright Edgell Communications. All rights reserved.