Avery Dennison and Scanbuy Introduce Mobile-Merchandising Solution

— August 13, 2009

Avery Dennison Corp. and Scanbuy Inc. have joined forces to produce a new mobile-merchandising solution that uses camera phone technology to enhance consumers' in-store shopping experience and boost retailer profitability.

The solution, which will be marketed by Avery Dennison through its worldwide network of service bureaus, ticketing centers and sales offices, connects the company's line of retail labels with Scanbuy's ScanLife Client application and ScanLife Code Management Platform to allow retailers to communicate with consumers while they shop.

Touted by the companies as a solution that will enable brand owners and retailers to stand apart and more effectively cross-sell complementary products and services, the new mobile-merchandising solution is designed to deliver purchasing suggestions, images, special offers and virtually any type of promotional messaging to shoppers, via their camera phones, as they are in the process of making buying decisions in the store.

Avery Dennison's mobile-merchandising solution utilizes Scanbuy's existing ScanLife application to facilitate the capture of 2D barcodes. ScanLife, which can be used on over 250 million mobile phones and is compatible with hundreds of different phone models worldwide, supports all major operating systems, including Android, BlackBerry, BREW, iPhone OS, Java, Symbian and Windows. In addition, the ScanLife application is pre-loaded in certain global regions by wireless manufacturers such as LG, Nokia and Samsung.

for more information:
www.ibmd.averydennison.com, www.scanbuy.com, www.scanlife.com

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