Urban Outfitters Goes Mobile

Urban Outfitters has selected Acuity Mobile as its mobile marketing provider to extend its lifestyle-specific shopping experiences into the mobile world. Acuity will manage Urban Outfitters' mobile marketing presence, including text messaging, and mobile web.

"Working with Acuity Mobile will allow us to increase our marketing efforts with a strong mobile presence and connect our online and in-store experiences," says Dmitri Siegel, managing director of Urban Outfitters Direct. "By providing this customer experience, we hope to communicate with our customers in a targeted and relevant way and engage them in a new shopping program right from their mobile devices," he adds.

Prior to selecting Acuity Mobile, Urban Outfitters' mobile marketing efforts primarily focused on text messaging. The retailer sought a next-generation platform that could consolidate and manage all operations into a single that which could be easily managed at the national, regional and local levels.

In its new role with Urban Outfitters, Acuity Mobile will enable Urban Outfitters' mobile site and connect mobile and online consumer patterns to improve the user experience. A complete m-commerce suite is also provided to streamline the shopping process.

Founded in 1970, Urban Outfitters operates 144 stores in the United States, Canada and Europe. The company puts extreme focus on its consumer - typically an educated, urban-minded individual in the 18-to-30-year-old range - offering an eclectic mix of merchandise that draws on its customers' interest in art, music and fashion.

for more information: www.acuitymobile.com