Home Apparel Twitter map of APP logo

Apparel Magazine

CONTACT US | SUBSCRIBE | NEWSLETTER | RSS Feeds RSS FEEDS

Welcome, Guest |   Sign In   |   Register  
Apparel Magazine
 
Print Email Page RSS Feeds

Posted Date: 8/13/2009

Urban Outfitters Goes Mobile

Urban Outfitters has selected Acuity Mobile as its mobile marketing provider to extend its lifestyle-specific shopping experiences into the mobile world. Acuity will manage Urban Outfitters' mobile marketing presence, including text messaging, and mobile web.

"Working with Acuity Mobile will allow us to increase our marketing efforts with a strong mobile presence and connect our online and in-store experiences," says Dmitri Siegel, managing director of Urban Outfitters Direct. "By providing this customer experience, we hope to communicate with our customers in a targeted and relevant way and engage them in a new shopping program right from their mobile devices," he adds.

Prior to selecting Acuity Mobile, Urban Outfitters' mobile marketing efforts primarily focused on text messaging. The retailer sought a next-generation platform that could consolidate and manage all operations into a single that which could be easily managed at the national, regional and local levels.

In its new role with Urban Outfitters, Acuity Mobile will enable Urban Outfitters' mobile site and connect mobile and online consumer patterns to improve the user experience. A complete m-commerce suite is also provided to streamline the shopping process.

Founded in 1970, Urban Outfitters operates 144 stores in the United States, Canada and Europe. The company puts extreme focus on its consumer - typically an educated, urban-minded individual in the 18-to-30-year-old range - offering an eclectic mix of merchandise that draws on its customers' interest in art, music and fashion.

for more information: www.acuitymobile.com

Rate this Content (5 Being the Best)
12345
Current rating: 0 (0 ratings)

 


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

A Model for Change – Part 1: The Need for Transformation A Model for Change – Part 1: The Need for Transformation
11/1/2014
The pace of fashion has never been faster. Fast fashion, social media and mobile technologies have given consumers the power of instantaneous sharing. The market is increasingly saturated and consumers increasingly sophisticated, which makes tried and true fashion strategies such as geographic expansion and internationalization more complex than in the past. The fashion industry--our industry and the way we work--has been forever changed. This paper highlights the major shifts that have led fashion to its current state and how companies are responding to the new fashion landscape, suggesting a model for change.

Download Now

Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle
10/1/2014
P2P gaps plague retail relations with suppliers, 3rd party logistics and other partners. The impact? Escalated transaction costs per invoice, low contract compliance, longer lead times for orders, slow cash-cash conversion cycles, increased chargebacks and vendor dissatisfaction. A major opportunity exists for streamlining one vision of an integrated purchase order and creating a unified buy­ing cycle for the retailer, supply chain partners and the overall network. Retail industry analyst Sahir Anand from Edgell Knowledge Network describes how to create a single view and vision for orders and supply chain transactions - from source to settlement to sale - across any channel.
Download Now



MEDIA KIT | EDITORIAL BOARD | PRIVACY STATEMENT | TERMS & CONDITIONS | CONTACT US
All materials on this site Copyright Edgell Communications. All rights reserved.