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Apparel Magazine
 In This Issue
 January 2010
Magazine Sections
Cover Story:
Harley-Davidson Apparel Riding High
Author: Padma Nagappan
Iconic brand bucks trends, but stays in tune with customers.
Editor's Note:
Show Me the ROI
Author: Jordan K. Speer
As of this writing, 2010 is just two weeks away, and based on the current stream of news from just about all sources, if there's one word that can be said to characterize expectations for coming year, it would be this: uncertainty.
The Market:
The Toll of Casualization
Author: Thomas J. Ryan
The trend toward dressing down has had a profound impact on consumer shopping. Apparel retailers need to find greater balance between casual and formal wear, while offering assortments that truly match customer preferences.
Retail Intelligence: Case Study:
Converting Occasional Shoppers into a Loyal Consumer Base
Author: Greg Belkin
As online retailers seek to maximize sales from existing customers, pressure is mounting to go beyond traditional multi-channel loyalty programs, such as consumer rewards, and offer something unique to the online channel, specifically a personalized experience. Here's how. 
Retail Intelligence: In Brief:
Army and Air Force Exchange, Military Retail Operator, Implements Reflexis Task Manager
AAFES, the operator of retail, convenience, and specialty stores for the U.S. military, has implemented Reflexis Task Manager to increase efficiency, ensure compliance and improve customer service.
Helly Hansen Selects GSI for Global Online E-Commerce
Under the terms of its new agreement with Helly Hansen GSI Commerce Inc. has will develop and operate international online Helly Hansen stores in eight European countries as well as the United States and Canada.
Luxury Fashion E-tailer Forzieri Using Adobe's Scene7 For Increased Conversion Rates, Reduced Production Costs
Zooming and rendering capabilities allow Forzieri to merchandise to customers in 150 countries via the web.
Supply Chain: In Brief:
Lawson Enhances QuickStep Fashion
The newly released version of Lawson QuickStep Fashion now offers comprehensive business process documentation and more than 160 educational videos to help train and guide users through common fashion industry business processes.
Motorola Adds High-End Features to Mid-Range Mobile Computing
Motorola's new MC3100 introduces an ergonomic design, advanced computing power and enterprise-class motion sensing capabilities that the company reports will streamline business processes and reduce repair and downtime, thus delivering exceptional return on investment.
Zebra Technologies Announces Color Thermal Printing On Demand
Zebra Technologies' new IQ Color Thermal Labels allow operations managers to print color visual cues on demand, using their existing Zebra thermal printers.
Gerry Weber to Roll Out RFID for Inventory Management and Loss Prevention
With tests of the new RFID system in Gerry Weber stores proving extremely successful, the company has plans to roll out the solution to more than 150 of its own branches this year, which is expected to optimize Gerry Weber logistics and retail processes, reduce theft and ensure stores are well stocked with popular items.
Eastman Introduces Dual Head Laser and Blade Cutting System to Market
Eastman Machine Co., manufacturer of cutting machines, automated cutting systems, material handling equipment and software solutions, has released its latest-generation laser cutting system, applicable to customers in the aerospace, automotive, composite and industrial fabrics industries.
Sourcing & Logistics: In Brief:
Zepol Upgrades TradeIQ
Zepol has upgraded its flagship product, TradeIQ, adding several features that increase customer usability and revamping the product';s download capabilities for the U.S. Customs data it provides.
The Tide May Be Turning: Port Report Hints at Economic Rebound
The downward trend for import cargo volume is forecast to be broken in February 2009 according to the latest port tracker report issued by NRF. Find out what it has to say.
Le Chateau Selects TradeStone for Speed to Market
The Canadian-based company's use of TradeStone's PLM, Global Sourcing and Order Management solutions will provide the company with an integrated solution that unifies its buying process and provides one view into the design, sourcing, ordering and delivery of its merchandise.
Trace One Acquires Eqos
Trace One, a provider of e-collaborative solutions for managing private label products has acquired U.K.-based Eqos, provider of online sourcing solutions for retailers in several sectors including specialized retail.
Concept-to-Spec Case Study:
REI Getting ROI from PLM Solution
Author: Michael D. Cole
REI, the national outdoor retailer and the largest consumer cooperative in the United States, is dedicated to achieving its mission to inspire and educate its customers. Through solutions from Dassault Systemes and Technia, REI's private labels are also able to outfit them.
Concept-to-Spec: In Brief:
Behind the "Yunique" Marriage with Gerber
Author: Michael D. Cole
Gerber Technology vice president Bill Brewster tells Apparel the purchase of Yunique Solutions is part of his company's strategy to expand its investment in its software business and upgrade its PLM technology platform. Find out what else he had to say about the acquisition.
Lectra Launches New Version of its PLM Software
Lectra has launched Fashion PLM V1R5, a new version of its PLM solution, that includes advanced functionalities for collection development process monitoring, giving management teams greater control over performance.
Nat Nast Selects RLM Integrated Business Software
Men's vintage-inspired luxury sportswear designer Nat Nast has begun implementation of RLM FashionManager business software at its New York City showroom and offices and South Norwalk, Connecticut headquarters.
Fiber-to-Fabric: In Brief:
Marika Miracles Activewear Contours Body, Improves Posture
Marika Miracles has introduced shape-enhancing activewear that it says contours the body and gives women of all ages an hourglass shape and improved posture by invisibly lifting the bust, controlling the tummy, slenderizing the thighs and boosting the butt.
adidas Golf Chooses P2i's ion-mask Technology for Footwear
adidas Golf has selected P2i's ion-mask liquid-repellent nano-coating to create a new generation of high-performance golf footwear that it says will keep their wearers' feet more comfortable and dry in even the most challenging performance conditions, at extremes of heat and moisture.
Aurum Organic Klothing: First Fully Certified Organic in U.S.
Aurum Organic Klothing LLC, a manufacturer of fashion t-shirts and casual clothing made of organic cotton, reports that it has been approved as the nation's first fully certified processor and supplier of apparel certified organic to the Global Organic Textile Standard (GOTS) by the Institute of Marketecology (IMO).
Avery Dennison Launches "Stretch" Branded Tapes
Avery Dennison has launched a collection of woven and printed "stretch" branded tapes that it says combines the advantages of anti-puckering and stretch with durability and greater brand impact.
Unifi Featured on CNBC's People, Planet & Profit
Unifi Inc.'s Yadkinville, NC plant, where REPREVE recycled polyester is manufactured, was featured last month on CNBC's Sustainability Series, People, Planet & Profit, a show that examines the bold moves companies are making to find ways to reduce and reuse anything within the supply chain, leading to leaner, cleaner and greener operations.
Research and Reports:
2010 Top Technology Trends in the Apparel Market
This 4th Annual Research Report from Apparel Magazine and AMR Research Inc. provides comprehensive analysis on how apparel organizations plan to invest their information technology dollars in 2010.
Issue Article:
Quantum Retail Releases Q: Assortment and Range Planning
Q: Assortment and Range allows retailers to strategically merchandise and assort their stores to drive category performance.


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Susan Nichols, Publisher, Apparel Magazine
Ron Klein, "Total Retail" Service Leader, PwC Advisory
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Bob McKee, Industry Strategy Director, Infor Fashion
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A Model for Change – Part 1: The Need for Transformation A Model for Change – Part 1: The Need for Transformation
The pace of fashion has never been faster. Fast fashion, social media and mobile technologies have given consumers the power of instantaneous sharing. The market is increasingly saturated and consumers increasingly sophisticated, which makes tried and true fashion strategies such as geographic expansion and internationalization more complex than in the past. The fashion industry--our industry and the way we work--has been forever changed. This paper highlights the major shifts that have led fashion to its current state and how companies are responding to the new fashion landscape, suggesting a model for change.

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Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle
P2P gaps plague retail relations with suppliers, 3rd party logistics and other partners. The impact? Escalated transaction costs per invoice, low contract compliance, longer lead times for orders, slow cash-cash conversion cycles, increased chargebacks and vendor dissatisfaction. A major opportunity exists for streamlining one vision of an integrated purchase order and creating a unified buy­ing cycle for the retailer, supply chain partners and the overall network. Retail industry analyst Sahir Anand from Edgell Knowledge Network describes how to create a single view and vision for orders and supply chain transactions - from source to settlement to sale - across any channel.
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