PAST ISSUE

January 2012

The Market:

How Bloggers' Influence Can Benefit Fashion Brands

10/11/2011 - Justin Fenner

In an increasingly competitive digital landscape, apparel and accessory brands are looking for ways to make their mark and influence potential consumers. But instead of traditional partnerships with celebrities or public figures, some brands are turning to bloggers to make an impact.

Sourcing & Logistics:

GTM: Keeping the Goods Moving

01/03/2012 - Anthony Coia

Global trade management solutions are extending visibility and reducing costs throughout the supply chain while enabling apparel shipments to get on their way without fuss.

Concept-to-Spec:

The Color Perfect

12/04/2011 -

Selecting colors that speak to consumers — and then producing them accurately and consistently on a wide range of products — is harder than it looks, but getting easier thanks to developing technology and processes.

Fiber-to-Fabric:

Alpaca on the Brink

12/16/2011 - John W. McCurry

A domestic grassroots campaign aims to increase awareness of alpaca fiber as a viable — and desirable — alternative to cashmere and mohair.

Fiber-to-Fabric: Case Study:

Alpaca on the Brink

12/16/2011 - John W. McCurry

A domestic grassroots campaign aims to increase awareness of alpaca fiber as a viable — and desirable — alternative to cashmere and mohair.

Research and Reports:

2012 Top Technology Trends in the Apparel Market

01/03/2012 - JANET SULESKI AND LUCIE DRAPER

The apparel industry has made the transition to accepting technology investments as a necessity to profitably balance global competitive opportunities with supply chain and market risk  — and companies are finding more ways to fund IT budgets for badly-needed upgrades and new investments.

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