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Apparel Magazine
 In This Issue
 January 2012
Magazine Sections
Editor's Note:
Happy New Year to All the Humans
01/03/2012
Author: Jordan K. Speer
 
The Market:
How Bloggers' Influence Can Benefit Fashion Brands
10/11/2011
Author: Justin Fenner
In an increasingly competitive digital landscape, apparel and accessory brands are looking for ways to make their mark and influence potential consumers. But instead of traditional partnerships with celebrities or public figures, some brands are turning to bloggers to make an impact.
Sourcing & Logistics:
GTM: Keeping the Goods Moving
01/03/2012
Author: Anthony Coia
Global trade management solutions are extending visibility and reducing costs throughout the supply chain while enabling apparel shipments to get on their way without fuss.
Concept-to-Spec:
The Color Perfect
12/04/2011
Selecting colors that speak to consumers — and then producing them accurately and consistently on a wide range of products — is harder than it looks, but getting easier thanks to developing technology and processes.
Fiber-to-Fabric:
Alpaca on the Brink
12/16/2011
Author: John W. McCurry
A domestic grassroots campaign aims to increase awareness of alpaca fiber as a viable — and desirable — alternative to cashmere and mohair.
Fiber-to-Fabric: Case Study:
Alpaca on the Brink
12/16/2011
Author: John W. McCurry
A domestic grassroots campaign aims to increase awareness of alpaca fiber as a viable — and desirable — alternative to cashmere and mohair.
Event Report:
Haute Hippie, Von Maur, David's Bridal Dish on Today's Fast-Paced Technology
12/15/2011
From bridal gowns to robots to e-commerce, speakers at Apparel's Business & Technology Leadership Conference provided insight into advanced technologies for improving your business and your bottom line.
Research and Reports:
2012 Top Technology Trends in the Apparel Market
01/03/2012
Author: JANET SULESKI AND LUCIE DRAPER
The apparel industry has made the transition to accepting technology investments as a necessity to profitably balance global competitive opportunities with supply chain and market risk  — and companies are finding more ways to fund IT budgets for badly-needed upgrades and new investments.

 


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

The Reinvention of B2B eCommerce The Reinvention of B2B eCommerce
5/1/2014
Online sales and marketing vehicles are one of the most important channels fashion has for engaging with customers, but optimizing the value of your electronic interactions can be a complex undertaking. Front-end websites must be user-friendly and smart, but just as critical is tight integration to the back office systems used to produce, manage, and control the products you sell. If you cannot create an online platform that delivers across all fronts, you’re missing critical opportunities to engage with customers, increase sales, and extend your market reach across global time zones. Read this White Paper – authored by Bob McKee, Infor Industry Strategy Director, where he will share insights into the eCommerce market and just how Fashion companies can deliver on a 24/7 sales economy.

Download Now

Benefit-Based Promotions: How to Capture Real Value Without Giving Away the Store Benefit-Based Promotions: How to Capture Real Value Without Giving Away the Store
5/1/2014
L.E.K. Consulting discusses how retailers can avoid promotional traps by using the benefit-based promotional strategy to garner higher same-store sales and more profitable and incremental sales.
Download Now



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