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Apparel Magazine
 In This Issue
 July 2012
Magazine Sections
Cover Story:
The Apparel Top 50 for 2012
07/02/2012
Author: Jordan K. Speer
After navigating a rocky road, apparel companies are finding their yin and yang, starting to achieve a state of balance across their enterprises, from products to stores and technology to people.
Editor's Note:
Creating the Lives that People Love to Wear
07/03/2012
Author: Jordan K. Speer

Retail Intelligence:
From Procurement to Sales, RFID is the Future of Retail
07/02/2012
Author: Kim Zablocky, VCF
RFID is retail’s next quantum leap.

PLUS: Vendor ViewpointInterview with Prasad Putta, Co-founder, Executive Vice President and General Manager of Merchandise Visibility and RFID, OATSystems, a division of Checkpoint Systems.
Supply Chain:
Outdoor Apparel Brand Minimizes Design and Maximizes the Customer Experience
06/19/2012
Author: By Heidi Scheller, Ph.D.
Learn how a new mountain hunting brand survived supply chain snafus after the Japanese tsunami and relies on the videos and blog posts of its robust online community to keep customers coming back for more.
Supply Chain: Case Study:
Macy's Omni-channel Strategy on the Move
05/12/2012
From mobile POS and item-level RFID to a sprawling new DC and a full acre (!) of shoe-selling space in its remodeled Herald Square flagship, Macy's is putting the customer first.
Sourcing & Logistics:
India's Textile Industry Nervously Watches Euro Debt Crisis
05/04/2012
Author: By Manik Mehta
Though the burgeoning Euro Zone debt crisis compounds concern over the financial health of the U.S. market, India's textile industry looks to growth both in its domestic market and throughout Asia.
Concept-to-Spec Case Study:
Arush Adds a New Dimension to Design
07/02/2012
Author: Masha Zager
A women’s apparel manufacturer in Mexico is the first North American company to implement Lectra’s 3D design prototyping software — and finds that virtual models reveal any problems with fit long before a sample is ever made.

PLUS: Vendor ViewpointInterview with Anastasia Charbin, Marketing Director, Fashion, Lectra
Fiber-to-Fabric: Case Study:
Outdoor Apparel Brand Minimizes Design and Maximizes the Customer Experience
06/19/2012
Author: By Heidi Scheller, Ph.D.
Learn how a new mountain hunting brand survived supply chain snafus after the Japanese tsunami and relies on the videos and blog posts of its robust online community to keep customers coming back for more.
Event Report:
At Internet Week NY, It's All About the Brand
05/17/2012
Author: Jessica Binns, Contributing Editor
Thousands of professionals converged on SoHo for Internet Week New York May 14-18, where seasoned advertising, marketing and brand development executives discussed the state and future of social media and nurturing the brand ecosystem.
Research and Reports:
New Paradigm Time for Apparel Pipeline
07/02/2012
With consumer expectations for the retail experience reaching new realms, players all along the apparel supply chain must be more orchestrated than ever to react and reap the rewards.
The Apparel Top 50 for 2012
07/02/2012
Author: Jordan K. Speer
After navigating a rocky road, apparel companies are finding their yin and yang, starting to achieve a state of balance across their enterprises, from products to stores and technology to people.

 


Customer-centric Assortments in the Cross-channel Era: The Value of Integrated Planning
6/13/2013 2:00:00 PM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Eya Yerkes, VP of Planning, Allocation and Systems, Aeropostale
Stuart Aldridge, Director of Pre-Sales, North America, TXT MAPLE LAKE
Register Now

Closing the Data Loop to Enhance the Creative Process
5/14/2013 2:00:00 PM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelist:
Robert McKee, Fashion Industry Strategic Director, Infor
View On Demand

Why Some Social Media Consumers are Better than Others 
 Why Some Social Media Consumers are Better than Others 

5/1/2013
The rise of social media as a way to interact and market to consumers is crystal clear but retailers can struggle with how to properly engage with these channels. This L.E.K. Executive Insights report delves into five distinct social media audience segments and how retailers can nurture positive relationships with them.

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5 Ways to Use Cloud Technology to Meet Customer Demand 5 Ways to Use Cloud Technology to Meet Customer Demand
4/30/2013
Cloud-based technology provides a vehicle for making rapid changes as economic and business conditions shift. Apparel retailers, brands and manufacturers can leverage the technology to be more agile in meeting demand while controlling costs. Download Now.
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