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Apparel Magazine
 In This Issue
 July 2012
Magazine Sections
Cover Story:
The Apparel Top 50 for 2012
07/02/2012
Author: Jordan K. Speer
After navigating a rocky road, apparel companies are finding their yin and yang, starting to achieve a state of balance across their enterprises, from products to stores and technology to people.
Editor's Note:
Creating the Lives that People Love to Wear
07/03/2012
Author: Jordan K. Speer

Retail Intelligence:
From Procurement to Sales, RFID is the Future of Retail
07/02/2012
Author: Kim Zablocky, VCF
RFID is retail’s next quantum leap.

PLUS: Vendor ViewpointInterview with Prasad Putta, Co-founder, Executive Vice President and General Manager of Merchandise Visibility and RFID, OATSystems, a division of Checkpoint Systems.
Supply Chain:
Outdoor Apparel Brand Minimizes Design and Maximizes the Customer Experience
06/19/2012
Author: By Heidi Scheller, Ph.D.
Learn how a new mountain hunting brand survived supply chain snafus after the Japanese tsunami and relies on the videos and blog posts of its robust online community to keep customers coming back for more.
Supply Chain: Case Study:
Macy's Omni-channel Strategy on the Move
05/12/2012
From mobile POS and item-level RFID to a sprawling new DC and a full acre (!) of shoe-selling space in its remodeled Herald Square flagship, Macy's is putting the customer first.
Sourcing & Logistics:
India's Textile Industry Nervously Watches Euro Debt Crisis
05/04/2012
Author: By Manik Mehta
Though the burgeoning Euro Zone debt crisis compounds concern over the financial health of the U.S. market, India's textile industry looks to growth both in its domestic market and throughout Asia.
Concept-to-Spec Case Study:
Arush Adds a New Dimension to Design
07/02/2012
Author: Masha Zager
A women’s apparel manufacturer in Mexico is the first North American company to implement Lectra’s 3D design prototyping software — and finds that virtual models reveal any problems with fit long before a sample is ever made.

PLUS: Vendor ViewpointInterview with Anastasia Charbin, Marketing Director, Fashion, Lectra
Fiber-to-Fabric: Case Study:
Outdoor Apparel Brand Minimizes Design and Maximizes the Customer Experience
06/19/2012
Author: By Heidi Scheller, Ph.D.
Learn how a new mountain hunting brand survived supply chain snafus after the Japanese tsunami and relies on the videos and blog posts of its robust online community to keep customers coming back for more.
Event Report:
At Internet Week NY, It's All About the Brand
05/17/2012
Author: Jessica Binns, Contributing Editor
Thousands of professionals converged on SoHo for Internet Week New York May 14-18, where seasoned advertising, marketing and brand development executives discussed the state and future of social media and nurturing the brand ecosystem.
Research and Reports:
New Paradigm Time for Apparel Pipeline
07/02/2012
With consumer expectations for the retail experience reaching new realms, players all along the apparel supply chain must be more orchestrated than ever to react and reap the rewards.
The Apparel Top 50 for 2012
07/02/2012
Author: Jordan K. Speer
After navigating a rocky road, apparel companies are finding their yin and yang, starting to achieve a state of balance across their enterprises, from products to stores and technology to people.

 


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

The Reinvention of B2B eCommerce The Reinvention of B2B eCommerce
5/1/2014
Online sales and marketing vehicles are one of the most important channels fashion has for engaging with customers, but optimizing the value of your electronic interactions can be a complex undertaking. Front-end websites must be user-friendly and smart, but just as critical is tight integration to the back office systems used to produce, manage, and control the products you sell. If you cannot create an online platform that delivers across all fronts, you’re missing critical opportunities to engage with customers, increase sales, and extend your market reach across global time zones. Read this White Paper – authored by Bob McKee, Infor Industry Strategy Director, where he will share insights into the eCommerce market and just how Fashion companies can deliver on a 24/7 sales economy.

Download Now

Benefit-Based Promotions: How to Capture Real Value Without Giving Away the Store Benefit-Based Promotions: How to Capture Real Value Without Giving Away the Store
5/1/2014
L.E.K. Consulting discusses how retailers can avoid promotional traps by using the benefit-based promotional strategy to garner higher same-store sales and more profitable and incremental sales.
Download Now



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