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Apparel Magazine
 In This Issue
 June 2012
Magazine Sections
Cover Story:
PLM for Apparel 2012: Investing for Sustained Success
05/31/2012
Author: JANET SULESKI and LUCIE DRAPER, GARTNER
Apparel companies are driving pragmatic benefits deep into their PLM processes as they lay the foundation for future use of the mobile, analytical, social and innovation tools held as a promise for enabling long-term benefits from PLM initiatives.
Editor's Note:
The Great Supply Chain Disruptor
06/04/2012
Author: Jordan K. Speer

The Market:
How Ecommerce is Changing the Way Consumers Shop — and How Retailers Sell
06/04/2012
Author: Jordan K. Speer
“Social and mobile are disrupting traditional marketing,” says Peter Leech, partner at The Partnering Group and former CMO of Onlineshoes.com.

The Market: Briefs:
Survey: Consumers Will Abandon Small Businesses Because of Poor Websites
06/04/2012

What Are Brands Focusing on Right Now? "Conversational Marketing"
03/14/2012
Author: Jessica Binns, Contributing Editor
Companies are eager to interact with the smartphone-wielding, Facebook-status-updating members of "Generation C."
Supply Chain:
Limiting Loss
04/30/2012
How are apparel retailers using intelligent solutions to combat shrink — and improve the bottom line?
Sourcing & Logistics: Case Study:
Guess Who's a Sourcing Innovator
06/04/2012
Author: Masha Zager
Guess Inc. has winnowed its vendor pool down to a core group of high-performing companies. Collaborating with them through two key technology platforms helps keep costs down and quality high.

PLUS: Vendor Viewpoint — Interview with Kurt Cavano, Chairman and CEO of TradeCard

Concept-to-Spec:
For Brands Moving to Asia, Ensuring Sizing Isn't Lost in Translation
03/16/2012
Author: Padma Nagappan
U.S. brands going after the lucrative retail markets in Asia find that succeeding there requires more than a tweak or two to usual strategy, since one size most certainly does not fit all.
Fiber-to-Fabric:
Biking to Work With Levi's Commuter Series
05/12/2012
Author: Masha Zager
Levi's fine-tuned some of its iconic styles and incorporated high-tech finishes so that bicycle commuters can arrive at work clean, fresh, and comfortable.
All Star:
Apparel Salutes Its 2012 Sustainability All-Stars Award Winners
06/04/2012
Author: Masha Zager
Apparel's fourth annual Sustainability All Stars program recognizes Eileen Fisher, HanesBrands, Icebox Knitting and TAL Apparel for their willingness to measure, analyze and restructure across their enterprises now, and for their long-term vision of how much better things can be in the future.

Research and Reports:
PLM for Apparel 2012: Investing for Sustained Success
05/31/2012
Author: JANET SULESKI and LUCIE DRAPER, GARTNER
Apparel companies are driving pragmatic benefits deep into their PLM processes as they lay the foundation for future use of the mobile, analytical, social and innovation tools held as a promise for enabling long-term benefits from PLM initiatives.
The Flexible Warehouse: A New Frontier in Competitive Advantage
05/31/2012
As e-commerce grows and customer channels and preferences become more diverse, apparel brands and retailers are challenged to manage a complex mix of order profiles and service requirements.  For an increasing number of firms, the answer is a flexible materials handling/warehouse automation solution.


 


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

The Reinvention of B2B eCommerce The Reinvention of B2B eCommerce
5/1/2014
Online sales and marketing vehicles are one of the most important channels fashion has for engaging with customers, but optimizing the value of your electronic interactions can be a complex undertaking. Front-end websites must be user-friendly and smart, but just as critical is tight integration to the back office systems used to produce, manage, and control the products you sell. If you cannot create an online platform that delivers across all fronts, you’re missing critical opportunities to engage with customers, increase sales, and extend your market reach across global time zones. Read this White Paper – authored by Bob McKee, Infor Industry Strategy Director, where he will share insights into the eCommerce market and just how Fashion companies can deliver on a 24/7 sales economy.

Download Now

Benefit-Based Promotions: How to Capture Real Value Without Giving Away the Store Benefit-Based Promotions: How to Capture Real Value Without Giving Away the Store
5/1/2014
L.E.K. Consulting discusses how retailers can avoid promotional traps by using the benefit-based promotional strategy to garner higher same-store sales and more profitable and incremental sales.
Download Now



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