Home Apparel Twitter map of APP logo

Apparel Magazine

CONTACT US | SUBSCRIBE | NEWSLETTER | RSS Feeds RSS FEEDS

Welcome, Guest |   Sign In   |   Register  
Apparel Magazine
 
Print Email Page RSS Feeds

Posted Date: 5/1/2003

Brown Shoe: Increasing Visibility into its Pipeline

Brown Shoe operates nearly 1,300 retail shoe stores throughout the United States and Canada, and markets and supplies branded, private label and licensed footwear to department stores, mass merchandisers, independent and specialty stores. The company's retail stores include Famous Footwear and Warehouse of Shoes, and its brand names include Buster Brown, Naturalizer and LifeStride. Overall, the company sources 77 million pairs of shoes each year, with sales reaching $1.8 billion in 2002.

Apparel: Can you describe some of Brown Shoe's strategic goals when it comes to the way the company manages the movement of its goods globally?

Desaulniers: "At Brown Shoe, our goal is to be able to manage and fine tune our complete supply chain on a weekly basis. We are currently working on a series of initiatives to achieve this goal: that means being able to reforecast sales as demand changes, and being able to optimize product flow and margins, while adjusting supply to maximize profit. The weekly logistics flow must be orchestrated like a symphony, with very predictable transit times per lane and complete transparent visibility."

A: What changes in mindset and in process have Brown Shoe and its suppliers had to agree upon and implement in order to work toward meeting these goals?

D: "We are currently implementing a new series of processes that will eventually require changes from all areas of our supply chain. As part of this work, we are asking our factories and logistics service vendors to provide us accurate daily visibility information and collaborate on weekly plans based of the latest sales projections. Much of this information transfer will be Web-based, which will require certain vendors to change their reporting techniques."

A: What technological solutions have been instrumental in your global logistics and transportation management?

D: "We are in the process of implementing a worldwide transportation management system, GC3 from G-Log."

 

Rate this Content (5 Being the Best)
12345
Current rating: 0 (0 ratings)

 


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

How product lifecycle management fuels the momentum of fashion How product lifecycle management fuels the momentum of fashion
8/1/2014
Leading fashion companies generate a special kind of momentum, a phenomenon where recent success fuels current success, which in turn sparks future success. The ability to rapidly turn today’s hit product into tomorrow’s durable brand is no accident—it’s a specific set of practices that companies can identify and repeat to achieve lasting competitive advantage. Read this White Paper – authored by Bob McKee, Infor, Industry Strategy Director to learn how fashion companies need to strive for better responsiveness to consumer trends, more efficient design and production, smarter sourcing, and improved capabilities for monitoring compliance and sustainability requirements.

DOWNLOAD NOW

Virtual Fitting - What is Possible? Virtual Fitting - What is Possible?
8/1/2014
Customer and market-driven products are the main objective for success. The route taken to achieve that objective must be constantly shortened, making processes faster and more cost-efficient. This specifically requires using the right processes and technologies, for example, increasing the effectiveness of prototyping through virtual 3D. We invite you to learn more about the capabilities of today's virtual fitting technology.
Download Now



MEDIA KIT | EDITORIAL BOARD | PRIVACY STATEMENT | TERMS & CONDITIONS | CONTACT US
All materials on this site Copyright Edgell Communications. All rights reserved.