Wet Seal Selects SAS to Size it Right

— November 01, 2009

The Wet Seal Inc. a specialty retailer of fashionable and contemporary apparel based in Foothill Ranch, CA has selected SAS Size Profiling to more effectively distribute clothing sizes in its individual stores.

SAS, a provider of business analytics software and services, has already begun working with Wet Seal to roll out the software.

"Using SAS Size Profiling means our customers will find the fashion they want in their preferred sizes through most of the main selling season," said Wet Seal CIO Jon Kubo.

"We expect this will minimize markdowns and lost sales as the use of accurate, store-specific size profiles for each style will minimize situations where we order too many or too few of any specific size. We anticipate this will enhance our customer service and boost our margins. Automating this aspect of our ordering and buying processes with the very sophisticated size-related analytics in SAS Size Profiling helps ensure no opportunity is lost," he added.

SAS Size Profiling uses powerful analytics to transform historical sales data into accurate projections of future demand by size. Integrated with existing merchandising systems, it applies this intelligence to purchasing and allocation workflows. The result is optimal, store-specific size profiles that match local demand. Both pre-season and in-season profiling are systematized through an intuitive user interface and automated workflow.

The Wet Seal operates a total of 495 stores in 47 states, the District of Columbia and Puerto Rico, including 412 Wet Seal stores and 83 Arden B stores.

for more information: www.sas.com

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