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Apparel Magazine
 In This Issue
 November 2012
Magazine Sections
Cover Story:
Dynamite Blasts Off
11/01/2012
An intense focus on its target customers enables this Canadian retailer to deliver exactly what those customers are looking for — which is fueling the company’s rapid growth.
Editor's Note:
Thinking Differently in the Era of More
11/01/2012
Author: Jordan K. Speer

The Market:
Tie Story: A Tale of a Neckwear Renaissance
10/20/2012
Author: Christian Chensvold
For all the talk of the disappearance of the tie, the stalwart staple of every man's wardrobe seems to be making a comeback as a new, sleeker and more casual version of its former self.
People + Technology: Getting the Recipe Right
10/11/2012
Author: Jordan Speer, Editor in Chief
Speakers from lululemon athletica, Casual Male Retail Group, Tea Collection, Bain & Co., AAFA and Credit Suisse shared their wisdom at Apparel's Executive Forum held last week in New Orleans. Coverage of the event begins below, with more to follow in the coming weeks.
Retail Intelligence:
Mobile in Retail: Everybody’s Doing It, And So Should You
11/01/2012
Author: Jessica Binns
Brands and retailers of all shapes and sizes embrace the power of mobile devices to improve the store experience and to help customers get whatever they want, wherever they are.

PLUS: Vendor ViewpointInterview with Jerry McNerney, Senior Director, North America Enterprise Marketing, Motorola
The Care and Feeding of the Multichannel Consumer
09/25/2012
Author: Henning Hagen, Rich Kauffeld, and Alexandra Conrad
From supply chain to e-commerce to fulfillment, learn what every apparel retailer needs to know about serving today's demanding multichannel shoppers.
Retail Intelligence: Case Study:
Nordstrom's Big Secret Revealed
09/25/2012
Author: Jordan Speer, Editor in Chief
President of Nordstrom Direct Jamie Nordstrom also dishes on the e-commerce battleground, expansion into Canada, a future without cash registers, snagging the ideal spot in Manhattan, recent partnerships and customer loyalty.
Supply Chain:
Apparel World Says Yes to Direct Channels
11/01/2012
The increase in direct-to-consumer channels brings apparel retailers rich opportunities and interesting challenges.
Supply Chain: Case Study:
Rocky Brands: Expanding without Adding Space
11/01/2012
Author: Jordan K. Speer
A major redesign of its warehouse is keeping product flowing smoothly and allowing the footwear maker to focus on strategic direct-to-consumer and international growth.
Fiber-to-Fabric:
To Solve a Global Water Pollution Problem, ColorZen Starts at the Molecular Level
08/15/2012
Author: Jessica Binns, Contributing Editor
ColorZen thinks its sustainable dye process can solve the devastating problem of textile industry water pollution.

 


Customer-centric Assortments in the Cross-channel Era: The Value of Integrated Planning
6/13/2013 2:00:00 PM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Eya Yerkes, VP of Planning, Allocation and Systems, Aeropostale
Stuart Aldridge, Director of Pre-Sales, North America, TXT MAPLE LAKE
Register Now

Closing the Data Loop to Enhance the Creative Process
5/14/2013 2:00:00 PM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelist:
Robert McKee, Fashion Industry Strategic Director, Infor
View On Demand

Why Some Social Media Consumers are Better than Others 
 Why Some Social Media Consumers are Better than Others 

5/1/2013
The rise of social media as a way to interact and market to consumers is crystal clear but retailers can struggle with how to properly engage with these channels. This L.E.K. Executive Insights report delves into five distinct social media audience segments and how retailers can nurture positive relationships with them.

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5 Ways to Use Cloud Technology to Meet Customer Demand 5 Ways to Use Cloud Technology to Meet Customer Demand
4/30/2013
Cloud-based technology provides a vehicle for making rapid changes as economic and business conditions shift. Apparel retailers, brands and manufacturers can leverage the technology to be more agile in meeting demand while controlling costs. Download Now.
Download Now



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