Home Apparel Twitter map of APP logo

Apparel Magazine

CONTACT US | SUBSCRIBE | NEWSLETTER | RSS Feeds RSS FEEDS

 
Welcome, Guest |   Sign In   |   Register  
Apparel Magazine
 
Print Email Page RSS Feeds

Posted Date: 10/5/2010

A/X Armani Exchange to Monetize Video Content with Clickable Video Technology

Video commerce provider Overlay.TV and e-commerce software and solutions provider MarketLive Inc. have announced that joint customer Armani/Exchange will implement Overlay.TV's clickable video on its e-commerce site, which is built on the MarketLive Intelligent Commerce Platform.
 
The site will utilize Overlay.TV's video commerce solution in the "How to Wear It" section of the A/X site, transforming this area into an interactive video experience -- directly integrated with the A/X Armani Exchange seasonal collections -- that is expected to enhance customer engagement while increasing average order size.
 
The "How to Wear It" section provides style advice, trend tips, and highlights the most chic way for men and women to build their seasonal wardrobe. The new interactive video feature is completely integrated with the MarketLive platform and allows each item of clothing to be overlaid with a clickable hotspot, enabling users to get more information about a particular piece, or to purchase it directly.
 
In the past year, retailers have been increasingly integrating video into their e-commerce sites, seeking its benefits as a tool for increasing conversions, reducing return rates and providing a more lifelike representation of the product. The solution is a good fit for A/X, whose core demographic is already highly engaged with online video and social media.
 
for more information: www.overlay.tv, www.marketlive.com

Rate this Content (5 Being the Best)
12345
Current rating: 0 (0 ratings)

 


Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
Register Now

Empower Your Creative, Technical and Commercial Teams to Collaborate
3/31/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Katherine Dashner, Senior Engineer and Apparel Coordinator, Woolrich
Mark Harrop, CEO, WhichPLM
Robert McKee, Fashion Industry Strategy Director, Infor
Ann Mullins, Solution Consultant, Infor
View On Demand

What's In-Store for Mobile? The Winning Moves In Mobile Shopping Assistance  What's In-Store for Mobile? The Winning Moves In Mobile Shopping Assistance
3/10/2014
What's next for mobile? L.E.K. shares best practices and strategies for maximizing mobile’s impact in the rapidly evolving retail landscape.
Download Now

Trend Report: Technologies Impacting Fashion Retailers – From the Farm to Consumer Trend Report: Technologies Impacting Fashion Retailers – From the Farm to Consumer
12/15/2013
Learn about new business technology innovations helping fashion retailers improve supply visibility and meet the demand of today’s omnichannel shoppers.
Download Now



MEDIA KIT | EDITORIAL BOARD | PRIVACY STATEMENT | TERMS & CONDITIONS | CONTACT US
All materials on this site Copyright Edgell Communications. All rights reserved.