Video commerce provider Overlay.TV and e-commerce software and solutions provider MarketLive Inc. have announced that joint customer Armani/Exchange will implement Overlay.TV's clickable video on its e-commerce site, which is built on the MarketLive Intelligent Commerce Platform.
The site will utilize Overlay.TV's video commerce solution in the "How to Wear It" section of the A/X site, transforming this area into an interactive video experience -- directly integrated with the A/X Armani Exchange seasonal collections -- that is expected to enhance customer engagement while increasing average order size.
The "How to Wear It" section provides style advice, trend tips, and highlights the most chic way for men and women to build their seasonal wardrobe. The new interactive video feature is completely integrated with the MarketLive platform and allows each item of clothing to be overlaid with a clickable hotspot, enabling users to get more information about a particular piece, or to purchase it directly.
In the past year, retailers have been increasingly integrating video into their e-commerce sites, seeking its benefits as a tool for increasing conversions, reducing return rates and providing a more lifelike representation of the product. The solution is a good fit for A/X, whose core demographic is already highly engaged with online video and social media.
for more information: www.overlay.tv, www.marketlive.com