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Posted Date: 10/5/2010

Escalate Retail's New Blue Martini Commerce Suite Includes Multi-Channel "Web Services Manager"

Escalate Retail, the provider of solutions designed to help "retailers reinvent the shopping experience for their customers," announced that the latest release of its Blue Martini Commerce Suite includes a new Web Services Manager (WSM) layer to simplify and streamline integration across channels.

The Blue Martini Suite includes Commerce, Contact Center, Order Management and Clienteling functionality and is designed to enable multi-channel commerce for brands and retailers in today's rapidly evolving shopping environment.

In introducing the new suite, Esalate Retail said, "The retail market is radically changing. With the number of customer touch points and retail channels expanding faster than ever, maintaining a consistent experience across each of these channels and systems is imperative. Brands cannot afford to silo information in a single channel, but integrating across multiple channels, devices, and technologies is a significant challenge."

Escalate says the addition of WSM gives its customers the ability to quickly and easily expose all of the business logic contained within their commerce platform to any device, using any technology, whether it's kiosks, mobile, POS, digital signage, social networks, or external sites. By maintaining common data and business logic, all critical information -- such as product details, customer preferences and purchase history, logins, store inventory and wish lists €" is exposed, consistent, and easily accessible at every customer touch point.

According to Escalate, the solution is offered with scalability in mind: "With the addition of WSM in the latest release of our Commerce platform, the cost of integrating systems and achieving All-Channel Commerce is much lower for our customers," said Mike Julson, CTO, Escalate. "Not only can retailers decrease their costs, but the ability to quickly open up new channels and touch points will help drive additional sales by giving their customers even more ways to shop with their brand."

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