Home Apparel Twitter map of APP logo

Apparel Magazine


Welcome, Guest |   Sign In   |   Register  
Apparel Magazine
Print Email Page RSS Feeds

Posted Date: 10/5/2010

Escalate Retail's New Blue Martini Commerce Suite Includes Multi-Channel "Web Services Manager"

Escalate Retail, the provider of solutions designed to help "retailers reinvent the shopping experience for their customers," announced that the latest release of its Blue Martini Commerce Suite includes a new Web Services Manager (WSM) layer to simplify and streamline integration across channels.

The Blue Martini Suite includes Commerce, Contact Center, Order Management and Clienteling functionality and is designed to enable multi-channel commerce for brands and retailers in today's rapidly evolving shopping environment.

In introducing the new suite, Esalate Retail said, "The retail market is radically changing. With the number of customer touch points and retail channels expanding faster than ever, maintaining a consistent experience across each of these channels and systems is imperative. Brands cannot afford to silo information in a single channel, but integrating across multiple channels, devices, and technologies is a significant challenge."

Escalate says the addition of WSM gives its customers the ability to quickly and easily expose all of the business logic contained within their commerce platform to any device, using any technology, whether it's kiosks, mobile, POS, digital signage, social networks, or external sites. By maintaining common data and business logic, all critical information -- such as product details, customer preferences and purchase history, logins, store inventory and wish lists €" is exposed, consistent, and easily accessible at every customer touch point.

According to Escalate, the solution is offered with scalability in mind: "With the addition of WSM in the latest release of our Commerce platform, the cost of integrating systems and achieving All-Channel Commerce is much lower for our customers," said Mike Julson, CTO, Escalate. "Not only can retailers decrease their costs, but the ability to quickly open up new channels and touch points will help drive additional sales by giving their customers even more ways to shop with their brand."

Rate this Content (5 Being the Best)
Current rating: 0 (0 ratings)


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Susan Nichols, Publisher, Apparel Magazine
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Susan Nichols, Publisher, Apparel Magazine
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

How product lifecycle management fuels the momentum of fashion How product lifecycle management fuels the momentum of fashion
Leading fashion companies generate a special kind of momentum, a phenomenon where recent success fuels current success, which in turn sparks future success. The ability to rapidly turn today’s hit product into tomorrow’s durable brand is no accident—it’s a specific set of practices that companies can identify and repeat to achieve lasting competitive advantage. Read this White Paper – authored by Bob McKee, Infor, Industry Strategy Director to learn how fashion companies need to strive for better responsiveness to consumer trends, more efficient design and production, smarter sourcing, and improved capabilities for monitoring compliance and sustainability requirements.


Virtual Fitting - What is Possible? Virtual Fitting - What is Possible?
Customer and market-driven products are the main objective for success. The route taken to achieve that objective must be constantly shortened, making processes faster and more cost-efficient. This specifically requires using the right processes and technologies, for example, increasing the effectiveness of prototyping through virtual 3D. We invite you to learn more about the capabilities of today's virtual fitting technology.
Download Now

All materials on this site Copyright Edgell Communications. All rights reserved.