Home Apparel Twitter map of APP logo

Apparel Magazine

CONTACT US | SUBSCRIBE | NEWSLETTER | RSS Feeds RSS FEEDS

Welcome, Guest |   Sign In   |   Register  
Apparel Magazine
 
Print Email Page RSS Feeds

Posted Date: 10/5/2010

Fontana Sports Redesigns E-Commerce Site to Increase Traffic and Improve Navigation

Celerant Technology has announced the recent completion of a website redesign for its client, Fontana Sports. The goal of the redesign was to increase web performance and refresh the look and feel of the site, which was originally launched a few years ago.
 
Celerant employed advanced navigational tools on the homepage and product pages to facilitate ease of browsing and overall site usability, and also added enhanced zoom capabilities and a dropdown to the shopping cart to allow for easy viewing and updating of pending purchases.
 
"We worked with Celerant's web team to add features that make it easy to access our wide array of products and brands, so you can easily find what you are looking for. We look forward to enhancing our customers' shopping experience even further by adding new features such as a Daily Deal, enhanced customer reviews and product videos to give our customers a richer experience," said Ryan Koechel, CTO of Fontana Sports.
 
Celerant's complete multi-channel solution for retail includes point of sale, inventory management, warehousing, integrated e-commerce and mail order, and an array of e-commerce features to help extend products beyond the brick-and-mortar location. For Fontana Sports, these features include a scrolling display on the homepage to show new arrivals, top sellers and brands; a collapsible category view displaying relevant types within a selected category; product filtering by color, size, brand and price; and a tabbed section on the product detail page to display specific information relevant to the selected item.
 
Fontana Sports has two locations in Wisconsin, selling a variety of footwear, camping equipment, accessories, and outdoor apparel for men, women and children.
 
for more information: www.celerant.com

Rate this Content (5 Being the Best)
12345
Current rating: 0 (0 ratings)

 


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle
10/1/2014
P2P gaps plague retail relations with suppliers, 3rd party logistics and other partners. The impact? Escalated transaction costs per invoice, low contract compliance, longer lead times for orders, slow cash-cash conversion cycles, increased chargebacks and vendor dissatisfaction. A major opportunity exists for streamlining one vision of an integrated purchase order and creating a unified buy­ing cycle for the retailer, supply chain partners and the overall network. Retail industry analyst Sahir Anand from Edgell Knowledge Network describes how to create a single view and vision for orders and supply chain transactions - from source to settlement to sale - across any channel.
Download Now

How Retailers Can Own the Google Results Page How Retailers Can Own the Google Results Page
9/1/2014
As a retailer, you’re constantly vying to attract shoppers on a search engine results page (SERP). ChannelAdvisor’s eBook highlights the components of the Google SERP and offers tips on how to use them to boost your presence.
Download Now



MEDIA KIT | EDITORIAL BOARD | PRIVACY STATEMENT | TERMS & CONDITIONS | CONTACT US
All materials on this site Copyright Edgell Communications. All rights reserved.