is bringing European fast fashion to its customers with the recent launch of MNG by Mango in dedicated shop-within-shop venues in select stores and online at jcp.com.
Based in Spain, Mango has 1,500 stores in 100 countries on five continents, but just 12 in the United States. The partnership with JCPenney -- which will include twice monthly shipments of new merchandise -- will give it greater exposure in this country.
The collaboration between the two companies merges Mango's fast-fashion expertise with JCPenney's merchandising, marketing and inventory management capabilities. Additionally, MNG by Mango expands JCPenney's exclusive contemporary assortment which currently includes ALLEN B, I Heart Ronson and Bisou Bisou and, according to a statement released by the company, builds on the successful integration of Sephora inside JCPenney.
MNG by Mango will present a full contemporary lifestyle offering of career and casual womenâ‚¬s sportswear as well as handbags, accessories and footwear. The brand will fall into JCPenney "better" and "best" pricing tiers with items retailing from $9.90-$19.90 for a t-shirt to $59.90-$159.90 for a jacket. MNG by Mango will be available in all 600 JCPenney stores by fall 2011.