Home Apparel Twitter map of APP logo

Apparel Magazine

CONTACT US | SUBSCRIBE | NEWSLETTER | RSS Feeds RSS FEEDS

 
Welcome, Guest |   Sign In   |   Register  
Apparel Magazine
 
Print Email Page RSS Feeds

Posted Date: 10/5/2010

Plus Size Retailer Avenue Launches New iPhone Application

Avenue, a premier plus size brand in the portfolio of Redcats USA has announced the recent launch of its iPhone application, which provides shoppers with easy mobile access to a streamlined version of its website Avenue.com.

In seeking to extend its reach beyond the brand's recent Smart Phone application debut, Avenue realized that the iPhone would offer another state-of-the-art communications opportunity to better serve its loyal customers. This new application enables fashion enthusiasts to experience and shop a streamlined version of Avenue's website at the click of a button. They can also browse new arrivals, search for specific items, take advantage of Avenue's promotions and deals, make purchases with just a few clicks, and find the closest Avenue retail store within seconds.

"As American women move into a more mobile lifestyle and become increasingly comfortable and fluent in shopping online, we want Avenue to remain their preferred destination for a fast, easy and enjoyable shopping experience," said Julie Daly, president of Avenue.com. "Both the Smart Phone and iPhone applications allow us to reach our mobile customers and show them that their favorite brand is in sync with their needs, as well as the latest innovations in technology."

The new Avenue iPhone application is available for users to download free from Apple's iTunes or the App Store on the iPhone. Simply enter search term "Avenue" and download.

Customers and fans can also stay up-to-date with the latest Avenue styles and trends via the brand's official Facebook page.

AVENUE is a specialty retailer featuring plus-size women's fashion apparel, footwear and accessories in approximately 450 AVENUE stores across 37 states and on Avenue.com.

Rate this Content (5 Being the Best)
12345
Current rating: 0 (0 ratings)

 


Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
Register Now

Empower Your Creative, Technical and Commercial Teams to Collaborate
3/31/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Katherine Dashner, Senior Engineer and Apparel Coordinator, Woolrich
Mark Harrop, CEO, WhichPLM
Robert McKee, Fashion Industry Strategy Director, Infor
Ann Mullins, Solution Consultant, Infor
View On Demand

What's In-Store for Mobile? The Winning Moves In Mobile Shopping Assistance  What's In-Store for Mobile? The Winning Moves In Mobile Shopping Assistance
3/10/2014
What's next for mobile? L.E.K. shares best practices and strategies for maximizing mobile’s impact in the rapidly evolving retail landscape.
Download Now

Trend Report: Technologies Impacting Fashion Retailers – From the Farm to Consumer Trend Report: Technologies Impacting Fashion Retailers – From the Farm to Consumer
12/15/2013
Learn about new business technology innovations helping fashion retailers improve supply visibility and meet the demand of today’s omnichannel shoppers.
Download Now



MEDIA KIT | EDITORIAL BOARD | PRIVACY STATEMENT | TERMS & CONDITIONS | CONTACT US
All materials on this site Copyright Edgell Communications. All rights reserved.