| In This Issue|
| Magazine Sections|
|Wacoal America Adds a Direct Online Sales Channel|
When this lingerie manufacturer began selling directly to consumers, it made sure its e-commerce operation would fit well with its wholesale business – and with its existing warehouse operations.
|Second Chance for Western Hemisphere Sourcing|
Author: Susan S. Nichols
|The Market: Briefs:|
|Apparel Names Hannel 2011 All Star Educator of the Year|
|Athleta Invades NYC|
Gap's fitness-themed apparel retail stores get their first East Coast locations on New York's Upper East and Upper West Sides.
|Mobile, Cross-Channel, Customer Engagement Take Center Stage at eTail|
At the eTail conference in Boston, executives offered tips on everything from connecting with your customers on mobile and formulating an effective email marketing strategy to honing your retargeting program and creating a single view across channels.
|Retail Intelligence: In Brief:|
|How Rue La La Creates the Ooh La La |
Author: By Susan Nichols
Rue La La founder shares the secrets to the flash sale site's e-commerce success.
|What's the Future of Item-Level RFID?|
Author: By Patrick Javick
The next few years should see most major retailers and their trading partners implement EPC-enabled RFID into their operations.
|Sourcing & Logistics:|
|We Wear Global Growth: AAFA's Plan to Spur Job Creation by Opening Markets|
Author: By Kevin M. Burke
According to the American Apparel and Footwear Association, the U.S. apparel industry cannot forge ahead without passing critical legislation.
|All Eyes on Americas at Sourcing at MAGIC|
There is great opportunity for a surge in apparel production in the Western Hemisphere and a rise in U.S. apparel exports, but much momentum will be lost without passage of pending free trade agreements and an extension of the Nicaragua TPL.
|Concept-to-Spec Case Study:|
|Finding the Right Pattern for Growth|
By embracing technology solutions such as OptiTex's pattern-design software, New Zealand outdoor apparel company Icebreaker is taking its high-performance sportswear to new heights.
|Research and Reports:|
|RFID: Opening the Door to Omni-Channel Retailing|
Author: By John-Pierre Kamel and Marshall Kay, RFID Sherpas LLC
Apparel’s 5th RFID Report examines the state of retail adoption of RFID and makes the case that RFID is the only technology that can ensure the inventory accuracy and transparency required for retailers to be able to quickly, accurately and efficiently fulfill orders emanating from any channel, from any location.
|PLM-Plus: The New Standard of Competitiveness|
Next-generation PLM systems, often web-based and known as extended PLM or PLM-plus, are giving apparel firms a leg up in successfully combining traditional product lifecycle management capabilities with functionality more typically associated with global sourcing and supply chain management tools. The result is increased efficiency and cost savings and dramatic improvements in speed to market.