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Apparel Magazine
 In This Issue
 October 2011
Magazine Sections
Cover Story:
Wacoal America Adds a Direct Online Sales Channel
When this lingerie manufacturer began selling directly to consumers, it made sure its e-commerce operation would fit well with its wholesale business – and with its existing warehouse operations.
Publisher's Note:
Second Chance for Western Hemisphere Sourcing
Author: Susan S. Nichols

The Market: Briefs:
Apparel Names Hannel 2011 All Star Educator of the Year

Athleta Invades NYC
Gap's fitness-themed apparel retail stores get their first East Coast locations on New York's Upper East and Upper West Sides.
Retail Intelligence:
Mobile, Cross-Channel, Customer Engagement Take Center Stage at eTail
At the eTail conference in Boston, executives offered tips on everything from connecting with your customers on mobile and formulating an effective email marketing strategy to honing your retargeting program and creating a single view across channels.
Retail Intelligence: In Brief:
How Rue La La Creates the Ooh La La
Author: By Susan Nichols
Rue La La founder shares the secrets to the flash sale site's e-commerce success.
Supply Chain:
What's the Future of Item-Level RFID?
Author: By Patrick Javick
The next few years should see most major retailers and their trading partners implement EPC-enabled RFID into their operations.
Sourcing & Logistics:
We Wear Global Growth: AAFA's Plan to Spur Job Creation by Opening Markets
Author: By Kevin M. Burke
According to the American Apparel and Footwear Association, the U.S. apparel industry cannot forge ahead without passing critical legislation.
All Eyes on Americas at Sourcing at MAGIC
There is great opportunity for a surge in apparel production in the Western Hemisphere and a rise in U.S. apparel exports, but much momentum will be lost without passage of pending free trade agreements and an extension of the Nicaragua TPL.
Concept-to-Spec Case Study:
Finding the Right Pattern for Growth
By embracing technology solutions such as OptiTex's pattern-design software, New Zealand outdoor apparel company Icebreaker is taking its high-performance sportswear to new heights.
Research and Reports:
RFID: Opening the Door to Omni-Channel Retailing
Author: By John-Pierre Kamel and Marshall Kay, RFID Sherpas LLC
Apparel’s 5th RFID Report examines the state of retail adoption of RFID and makes the case that RFID is the only technology that can ensure the inventory accuracy and transparency required for retailers to be able to quickly, accurately and efficiently fulfill orders emanating from any channel, from any location.

PLM-Plus: The New Standard of Competitiveness
Next-generation PLM systems, often web-based and known as extended PLM or PLM-plus, are giving apparel firms a leg up in successfully combining traditional product lifecycle management capabilities with functionality more typically associated with global sourcing and supply chain management tools. The result is increased efficiency and cost savings and dramatic improvements in speed to market.


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Susan Nichols, Publisher, Apparel Magazine
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Susan Nichols, Publisher, Apparel Magazine
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

The Reinvention of B2B eCommerce The Reinvention of B2B eCommerce
Online sales and marketing vehicles are one of the most important channels fashion has for engaging with customers, but optimizing the value of your electronic interactions can be a complex undertaking. Front-end websites must be user-friendly and smart, but just as critical is tight integration to the back office systems used to produce, manage, and control the products you sell. If you cannot create an online platform that delivers across all fronts, you’re missing critical opportunities to engage with customers, increase sales, and extend your market reach across global time zones. Read this White Paper – authored by Bob McKee, Infor Industry Strategy Director, where he will share insights into the eCommerce market and just how Fashion companies can deliver on a 24/7 sales economy.

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Benefit-Based Promotions: How to Capture Real Value Without Giving Away the Store Benefit-Based Promotions: How to Capture Real Value Without Giving Away the Store
L.E.K. Consulting discusses how retailers can avoid promotional traps by using the benefit-based promotional strategy to garner higher same-store sales and more profitable and incremental sales.
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