Michael Leaventon, COO of Air Waves, Inc., announced the opening of a new fulfillment operations center in Columbus, Ohio.
In order to meet the needs of its rapidly growing customer base, Air Waves has opened the first of its three planned fulfillment centers. "Our garment decorating and finishing business is seeing increased demand due to the expansion of e-commerce business. Our customers aren't asking this of us, but rather demanding it from us," Leaventon explains.
Air Waves offer a full suite of fulfillment services aimed at apparel decoration for e-commerce, events and wholesale distribution. This helps companies to control costs and mark downs through the creation of dynamic "vapor" SKUs, which allows for a multitude of non-inventoried SKUs to be converted on demand for one-piece orders or wholesale distribution to bricks-and-mortar retailers.
According to the company, its customers, both online stores and traditional retailers, have been looking for solutions to markdowns and inventory bloat for years. Air Waves has created an analysis tool that compares cost of direct to garment, traditional on garment screen printing and the fulfillment solution offered by Air Waves.