Posted Date: 1/31/2012
CRAiLAR Flax-based Yarn Targets Apparel, Footwear
Naturally Advanced Technologies Inc., which produces and markets one of the first new natural fibers in decades, CRAiLAR, announced it will partner with Tuscarora Yarns, one of the world's premier yarn innovators, to explore a host of new blended yarns using CRAiLAR Flax.
Under the terms of the non-exclusive, non-transferable license, Tuscarora Yarns will design and manufacture highly specialized CRAiLAR Flax fiber yarns and related products for sale and distribution to third party licensees of CRAiLAR.
"Tuscarora is one of the most innovative yarn spinners in the world, and has the ability to prepare us for entry into several unexplored categories such as couture fashion, sports performance, extreme weather gear, and certain sectors of home furnishings," said Ken Barker, CEO of NAT. "This agreement will seek to push the applications of CRAiLAR beyond our first phase of cotton blending and establish new market sectors for this unique and sustainable natural fiber."
The proprietary CRAiLAR enzymatic process, developed by Vancouver-based NAT in conjunction with the National Research Council of Canada, turns natural bast fibers—such as flax, hemp, jute, and kenaf - into soft, finished textiles that are as comfortable as cotton, but more durable and eco-friendly. The result is a product that can integrate with existing technology for spinning, weaving, or forming fabric, which can be used across categories such as apparel, footwear, work wear, and domestic textiles. Additionally, CRAiLAR can be used for a number of industrial applications.
Since March 2011, NAT has announced commercialization or development agreements for CRAiLAR Flax fiber with HanesBrands, Georgia-Pacific, Levi Strauss & Co., Cintas, Carhartt, Ashland, Westex, Brilliant Global Knitwear and Target.
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Apparel Skype Event On Demand: Where in the World is Our Consumer Headed? 4/11/2012 11:59:20 AM (EST)
Marshal Cohen, Chief Industry Analyst, The NPD Group Inc. and Dave Bruno, Director of Commerce Studies, RedPrairie, discuss today’s landscape of social, mobile and local influences, consumers’ ever-changing perceptions of value, and the consistent desire for fresh, innovative and unique product.
Download this 15-minute video short now.
Sponsored by Red Prairie
Panelists:
Marshal Cohen, Chief Industry Analyst, The NPD Group Inc.
Dave Bruno, Director of Commerce Studies, RedPrairie
Moderated by:
Susan Nichols, Publisher, Apparel
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One Size Does Not Fit All In Multi Channel Distribution
4/1/2012
There's no question that the world of retailing is changing at breakneck speeds as customers connect with brands in stores, via their computers, virtual shopping kiosks, tablets, smart phones, Facebook, Pinterest and more. But is the supply chain ready for this multichannel revolution, particularly from the distribution point of view? This white paper explores the key considerations for developing the right multichannel supply side solution.
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