Fast-fashion apparel retailer Charlotte Russe Inc. has partnered with mobile commerce platform PredictSpring to build a next-generation app for its customers.
The integration with PredictSpring's partner, Salesforce Commerce Cloud, allowed for the rapid go-to-market of the Charlotte Russe mobile app. As part of this effort, the app was specifically designed with three key elements to meet the heightened expectations of today's Charlotte Russe consumer – speed, flexibility and a smooth blend of the online and offline brand experience.
"Our customer demands instant gratification and the ability to shop with the single touch of a button, anywhere and anytime on their mobile device," said Carrie Welch, senior vice president of digital experience, Charlotte Russe. "Speed is essential to our customer and pivotal to building brand loyalty. The PredictSpring platform is unrivaled, with our app performing 20 to 30 times faster than a typical mobile experience. Also, the integration with digital wallet, Apple Pay has proven key to driving increased conversion."
Since its launch on the PredictSpring platform in July 2016, the Charlotte Russe app has built an impressive following with more than 1 million downloads.
Notable features of Charlotte Russe's app, powered by PredictSpring, include:
"The retail industry has shifted dramatically, with fast-fashion emerging as a leading category," said Nitin Mangtani, founder and CEO of PredictSpring. "For a brand to succeed; the ability to make real-time changes - such as merchandising and promotions - in a matter of minutes is fundamental to its success. With PredictSpring, business users can make on-the-fly changes without the need for complex coding. Through our platform, Charlotte Russe has achieved a much faster m-commerce experience, empowering its consumers to go from 'want' to 'own' faster than ever."
Shoppable Instagram feed: Customers can easily browse and shop Charlotte Russe's Instagram feed within the app, providing fashion inspiration and enabling instant "buy" capabilities.
Exclusive offers: The app incorporates an exclusive offers feature, providing a VIP experience to customers with special discounts and coupons. Importantly, this allows Charlotte Russe to take advantage of ever-changing marketing initiatives and promotions, such as a one-day flash sale.
Real-time in-store inventory: Blending the online and offline experience, the app features real-time in-store inventory, enabling customers to check item availability in any of Charlotte Russe's 550 stores.
The Charlotte Russe app is available to download now for Android devices in the Google Play Store and iPhone in the Apple App Store.