Cole Haan Gets in on the Athleisure Trend With StudiøGrand Collection

— January 11, 2017

Cole Haan's new StudiøGrand lifestyle collection features understated, minimalist silhouettes made for women who make the most of every step, from studio to street and beyond.

"StudiøGrand was born out of a need for style and substance in and out of the studio. We have collaborated with extraordinary women, like Sara Mearns, who demand more out of their feet than anyone, to create a collection for the multi-faceted woman constantly moving between the various studios of her life," says David Maddocks, CMO and general manager of business development at Cole Haan.

The StudiøGrand collection includes an array of functional accessories designed for the active woman, including footwear, outerwear, bags, sunglasses, an umbrella and a yoga mat.

The footwear collection highlights the StudiøGrand Pack & Go Trainer with lightweight GRAND.ØS Energy Foam. In addition, the collection also includes a feminine floral embossed StudiøGrand Sneaker, StudiøGrand Packable Ballet Flat, accompanied with a zipper shoe bag for pack-and-play ease, and a breathable StudiøGrand Knit Trainer.

Continually pushing the boundaries of style and innovation, Cole Haan collaborated with acclaimed outdoor clothing and equipment maker, Mountain Hardwear, for a series of sophisticated outerwear pieces. Crafted from reclaimed wool and featuring dolman sleeves and subtle reflective detail for visibility, the StudiøGrand Synchronized Sweater provides an effortless elegance throughout the workday as well as before or after a work-out. While the StudiøGrand Stow Away Parka, weighing in at 7 ounces, folds into its own pocket making this the perfect travel piece. Lastly, the minimalistic but stylish StudiøGrand Bomber incorporates a fully seam-sealed waterproof construction and down insulation for incredible weather protection and warmth.

With the simple release of a toggle, the water-resistant StudiøGrand Duffle seamlessly converts from satchel into a larger duffle, with yoga mat snaps on the bottom for transport. To ease the commute, there is the lightweight StudiøGrand X prAna Travel Yoga Mat, featuring biodegradable, natural rubber bonded with absorbent materials, perfect for hot yoga fanatics. Wind tunnel tested at speeds up to 55 MPH, the StudiøGrand X Blunt Travel Umbrella is built to weather a storm, representing the union of form, function and style.
 
The collection features a chic, double-walled StudiøGrand X S'well bottle that keeps your drinks cold for 24 hours and hot for 12 while reducing the use of plastic. Elegant square and rectangle StudiøGrand sunglasses in high shine and neutral matte colors transition perfectly from studio to street.
 
The StudiøGrand collection draws inspiration from kindred spirits and pioneers of movement, like principal dancer Sara Mearns of the New York City Ballet whose poised athleticism and street-to-studio schedule demanded a shoe that merges substance with style. Other visionaries that have joined the campaign include Coco Rocha - model, owner & director of NoMad Management, and 27-year-old CEO and co-founder of groundbreaking Y7 Studio, Sarah Larson Levey.

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