Cole Haan Prepares for Future With Aptos EOM

— July 13, 2017

Cole Haan LLC selected the cloud-based Aptos Enterprise Order Management solution to enhance its best-in-class omnichannel retail operations.

Headquartered in Greenland, N.H., Cole Haan is an iconic American lifestyle accessories brand and retailer of premium men's and women's footwear, handbags, leather accessories, outerwear and eyewear.

Through the years, what began in 1928 as the vision of Trafton Cole and Eddie Haan to manufacture the highest quality leather footwear, has grown and evolved to a global retail powerhouse with an expansive range of products representing the distinctive Cole Haan commitment to craftsmanship, timeless style and design innovation.

In recent years, Cole Haan has transformed its business model. Exclusively a wholesaler until 1982, the company today has extensive retail operations, with 259 stores across 30 countries, along with a thriving e-commerce business.

Cole Haan leverages the Aptos Singular Commerce platform, including Aptos Store for point of sale and mobile point of sale, Aptos Customer Relationship Management and Aptos Audit and Operations Management.

The addition of Aptos Enterprise Order Management will support Cole Haan's direct-to-consumer initiatives with robust omni-channel capabilities to integrate its digital and physical retail channels and support one complete view of customers, inventory, orders and more.

Aptos Enterprise Order Management functions across all in-store and digital touch points, including complete integration with Aptos Store, for a unified view of the online/offline intersection of commerce, order brokering, order management, order fulfillment, logistics and analytics.

"Aptos has been a tremendous partner in helping Cole Haan to provide seamless customer experiences throughout the entire shopping journey," said Ron Edwards, COO, Cole Haan. "The addition of Enterprise Order Management will allow us to gain efficiencies and consistency with unified processing of all orders originating from the store or ColeHaan.com, while enabling associates to provide customers with 'endless aisle' capabilities and streamlined returns of online purchases in the store."

"Cole Haan captures the hearts and minds of loyal fans the world over with its combination of high-quality, distinctive merchandise and its unwavering focus on the customer," said Noel Goggin, Aptos CEO and culture leader. "We're proud to partner with Cole Haan to expand and enhance its omnichannel proficiency. With one view of the customer, inventory and orders, Cole Haan will be well-positioned to deliver on seamless customer journeys that transcend shopping channels."

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