Countr, a social shopping platform that's out to rebalance the power equation between consumers and retailers, launched on Oct. 12.
Countr is the only site that allows users to one-stop comparison-shop and buy from hundreds of leading stores in one tab, one cart, all while engaging with the Countr community. Friends can meet on Countr and browse established stores such as Bloomingdales, Zara and IKEA, as well as startups including One Kings Lane and Artizia. Through social engagement users gain a personal shopping data profile known as their “Countrweight” score — a powerful currency used with retailers.
The more a shopper interacts with the Countr community – saving, sharing, recommending, purchasing and reviewing products – the higher their value as a prospect and influential marketer for retailers who then reward them with even better deals and exclusives. Retailers win by gaining a truer picture of each shopper's influential value, improving targeting and ending wasteful marketing spends. Other sites like Amazon, Keep, Wanelo and Pinterest offer elements of what Countr does, but none of them create a modern e-commerce environment in which open communications — widely shared ideas and opinions — fuel transactions and lowers shopping cart abandonment rates the same way.
Countr is free to join (sign up via email or Facebook) and is currently in beta with 1,000+ sign ups.