Darling UK Manages Swift Growth With PLM in the Cloud

Darling UK has implemented WFX Cloud PLM to manage the brand's swift growth.

Launched in 2008, Darling has grown to become an award-winning global women's clothing brands in just four years. The Darling range is the vision of Nadia Moraes, the London-based designer and entrepreneur. Darling Clothes was voted Women wear Brand of the Year 2011 at the Drapers Fashion Awards.

WFX Cloud PLM allows fashion companies to create, manage and share tech packs, fabric and trim information, cost and margin calculations, sketches, images and critical path data with other team members and suppliers.

"We are expanding at a rapid pace and recognize that efficiency and organization is key during this stage," said Heff Moraes, managing director of Darling. "It was obvious to us that we needed a solution that was suitable to step into now and able to scale up with us as we grow."

WFX is a next-generation cloud-based product development software for apparel and used by more than 10,000 fashion professionals worldwide.