Home Apparel Twitter map of APP logo

Apparel Magazine

CONTACT US | SUBSCRIBE | NEWSLETTER | RSS Feeds RSS FEEDS

Welcome, Guest |   Sign In   |   Register  
Apparel Magazine
 
Print Email Page RSS Feeds

Posted Date: 9/19/2012

Dassault Pursues the "Perfect Shelf," Announces Couturier Collaboration

By Jordan Speer, Editor in Chief
Dassault Systèmes launched a new industry solution experience for consumer packaged goods (CPG) and retail companies called "Perfect Shelf."

"Perfect Shelf" leverages advanced 3D modeling and visualization to provide realistic views of retail aisles including shelves, fixtures, products, lighting and promotional materials - allowing the shopping experience design process to take place significantly faster, with greater extent and flexibility and at lower cost. By modeling virtual shelves and stocking them with realistic 3D product representations built from 2D pictures, brands and retailers can efficiently design shelf layouts, experience them with the eyes of consumers, and augment shelves with real-time business indicators to make informed decisions.

Easy to use, Dassault Systèmes' "Perfect Shelf" industry solution experience incorporates, and connects digitally, many business scenarios in the areas of Category Management and Space Planning such as new packaging introduction, category assessment, consumer decision trees, in context assortments review, adjacencies and sales materials. Also, it quickly adapts shelving plans to store specifics and then helps store employees execute these plans 'right the first time'.

Product shelving quality is a critical factor tied to every consumer's shopping experience. Both CPG Brand Manufacturers and Retailers want to ensure that every consumer, in every store can find what they want, when they want it – and do so quickly and easily. Delightful consumer experiences keep them coming back again and again to their favorite stores.

"Perfect Shelf" helps CPG brands demonstrate their knowledge of the category and recommend shelving scenarios that enhance both their brand and the retailer's category revenue. Retailers enhance the consumer's shopping experience through optimized operational excellence and shelf compliancy and significantly improve their ability to execute re-sets quickly and scale category adjustments.

Couturier collaboration
While Dassault Systèmes' corporate "If We" ad campaign is promoting its collaboration with couturier Julien Fournié on billboards in international airports, FashionLab and Julien Fournié are introducing the online Premier Showroom. This virtual showroom is a new way for Julien Fournié to get closer to his customers and followers, giving them access to his world and spirit in a new manner. They can now enter the designer"s universe in the online virtual world and live an experience they can access in this environment only. The Premier Showroom will be accessible to several people at the same time allowing them to meet and exchange with each other, and with Julien Fournié live when he is connected.

3D experience
Through this Premier Showroom, Julien Fournié and FashionLab are revealing new possibilities for online virtual tools in the fashion world, in which designers can experiment with new and innovative ways to showcase their activities and build their brand with today's consumers. After initially using 3D virtual tools to help design his collections faster and more efficiently, Julien Fournié is now experimenting with a new way of using 3D and the virtual world to showcase his work and the essence of his fashion house. 3D and the virtual world are, again, at the heart of this experience – offering the possibility to virtually discover or re-visit Julien Fournié's collections via a 3D Virtual model, or watch some of the designer's previous fashion shows on a virtual screen, in a virtual living room on the designer's virtual sofa.

Premier Showroom: a collaborative project
Premier Showroom is the latest development in the collaboration between the fashion designer and FashionLab. It represents the new chapter in their teamwork. Julien Fournié has imagined the design, the colors, the textures and shapes involved in this virtual showroom, including the setting in a futuristic atmosphere. Just like each and every detail contained in this experience, The FashionLab team made it happen.

Rate this Content (5 Being the Best)
12345
Current rating: 3.9 (7 ratings)

 


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

How product lifecycle management fuels the momentum of fashion How product lifecycle management fuels the momentum of fashion
8/1/2014
Leading fashion companies generate a special kind of momentum, a phenomenon where recent success fuels current success, which in turn sparks future success. The ability to rapidly turn today’s hit product into tomorrow’s durable brand is no accident—it’s a specific set of practices that companies can identify and repeat to achieve lasting competitive advantage. Read this White Paper – authored by Bob McKee, Infor, Industry Strategy Director to learn how fashion companies need to strive for better responsiveness to consumer trends, more efficient design and production, smarter sourcing, and improved capabilities for monitoring compliance and sustainability requirements.

DOWNLOAD NOW

Virtual Fitting - What is Possible? Virtual Fitting - What is Possible?
8/1/2014
Customer and market-driven products are the main objective for success. The route taken to achieve that objective must be constantly shortened, making processes faster and more cost-efficient. This specifically requires using the right processes and technologies, for example, increasing the effectiveness of prototyping through virtual 3D. We invite you to learn more about the capabilities of today's virtual fitting technology.
Download Now



MEDIA KIT | EDITORIAL BOARD | PRIVACY STATEMENT | TERMS & CONDITIONS | CONTACT US
All materials on this site Copyright Edgell Communications. All rights reserved.