Stacy Igel, founder and creative director of Boy Meets Girl, unveiled her new website on Mon., May 23. A redesign of BoyMeetsGirlUSA.com was the first order of business when The Moret Group acquired Boy Meets Girl for a reported $12 million last year.

The new site now includes software integration powered by FDM4, which allows for a seamless and intuitive e-commerce experience across an array of categories. Consumers can sort and shop by customized looks (fully merchandised outfits), categories (i.e., graphic tees, dresses/rompers, hoodies/jackets,bottoms, accessories), “off the runway”(looks from the NYFW runway show),  “campaigns” (looks shot by renowned photographer Amanda DeCadenet for the site) and “collaborations” (where BMG bring in notable stylists, bloggers, musicians and other artists to curate the collection).

 

“Some stores don’t have the ability to purchase the whole collection,” Igel says, “but our website will allow our customers and the press to see how the line is merchandised in its entirety, and to make selections in a fun, customizable, and easily navigated online environment.”  Everything on the site retails for under $100, and while supplies last, Boy Meets Girl will be offering a complimentary tote bag with every purchase.

 

In addition to e-commerce, the site will feature Igel’s webseries, “Behind the Seams with Stacy Igel,” which has already proven to be a huge draw on Lockerz.com. The series provides viewers with an inside look at what it takes  to develop a fashion brand, including tips on everything from designing the line and crafting a bonafide business strategy to fostering a positive workplace and networking with celebrities, moguls and other VIPs. The site will also include additional video content and collaborations with other designers, bloggers and tastemakers, as well as flash-sale inspired online exclusives.

 

“It is a dream of mine to finally launch a fully integrated, multi-functional e-commerce site that will also serve as a meeting place for our customers, partners, and the fashion community at large to interact with one another,” Igel says. “I’m so pleased that we’ve been able to showcase this amazing new technology without sacrificing one iota of our brand’s personality, which shines through on each and every page of the site.”