JustFab Expands into Plus Sizes

— September 04, 2016

E-commerce fashion subscription site JustFab has expanded to encompass extended sizes within its Ready-To-Wear collection. Designed to celebrate women of all sizes, JustFab's curated collections offer on-trend fashions with flattering styles for every body type ranging from XS to 3X & 24-34 with the additions of 16W-24W.

JustFab consistently innovates the digital space and by working closely with its talented design team, the launch of the "All Size" campaign furthers its extension and demands of its customers. The mantra, #FABforAll, means to celebrate each and every fabulous woman making them feel empowered and beautiful.

"We celebrate individuality and design styles to fit different body shapes and personalities," says JustFab's head of design, Yuchin Mao. "Style, fit and value will always be our main focus, to deliver the best to every one of our members."

With the launch, JustFab continues to offer personalized, on-trend styles at an amazing value for its members. The "All Size" collection range includes essential flirty dresses, structured tops, detailed moto leggings, amazing denim and must-have outerwear pieces in sizes ranging from XS–3X, 24-34 & 16W-24W.

"At TechStyle we truly believe that all women should feel confident in what they wear. We are thrilled to introduce JustFab's #FABforAll to offer more women on-trend styles in the sizes they want. Everybody deserves to look and feel good in what they are wearing," says Don Ressler, co-founder and co-CEO of TechStyle Fashion Group, JustFab's parent company.

The company expects the collection to be one of the largest components leading into the fourth quarter. By expanding its offerings, JustFab extends its all-inclusive shopping experience to consumers of all sizes.

"We created the JustFab brand to give women amazing fashion at an attainable price point," adds co-CEO Adam Goldenberg. "#FABforAll further extends the story we have been telling since we first launched."

The brand's strong pulse on market trends paired with drawing from real customer feedback is sure to make a big splash this fall season.


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