New at MAGIC this edition is Shop The Floor, a digital marketplace connecting the show's participating exhibiting brands and attending retailers.
MAGIC runs from Feb. 19-21 in Las Vegas, with Sourcing at MAGIC beginning on Feb. 18.
Shop the Floor allows retailers to browse brands' product in private digital showrooms, create lookbooks and set appointments prior to the show, as well as build line sheets and email order requests. The tool also provides show navigation and a note taking ability and can be extended for post-show use as well.
MAGIC will feature more than 5,000 brands and include WWDMAGIC, Sourcing at MAGIC (with hundreds of global production firms and multiple countries represented), PLATFORM, PROJECT (to include two new sections entitled PROJECT MVMNT and THE TENTS @ PROJECT), ENKVEGAS and POOLTRADESHOW.
A full conference seminar program also will be featured, exploring everything from sourcing trends, forecast and color directions and digital commerce to speed to market, protecting your brand and trade issues.
For complete details, agendas and registration details visit magiconline.com.