New York & Company Extends E-comm Contract With GSI

— January 25, 2013

New York & Company has renewed its e-commerce contract with provider GSI Commerce, an omnichannel retail and marketing firm. 

Under the new agreement, GSI will continue to provide New York & Company with order management, fulfillment, and customer service solutions. New York & Company has worked with GSI since 2006, when its ecommerce business launched.

“New York & Company exists to make women look good and feel great. We make our customers feel confident, put-together, attractive, and fashion-right by providing her with modern wear-to-work solutions that are multifunctional at affordable prices,” said Greg Scott, New York & Company CEO. “Speed to market for our products and promotions is an imperative. GSI continually provides the speed, flexibility and support to help us achieve our goals, while growing our business and increasing customer satisfaction,” added Mr. Scott.

New York & Company has grown tremendously since launching its ecommerce business. Ecommerce merchandise sales have grown through the Company’s focus on speed to market, expansion from apparel into shoes, jewelry and cosmetics, expansion of its online exclusive product offering, and the launch of its “Ask Us” program – where store associates can order products not available in the store and have them shipped directly to the customer.

GSI provides the flexibility and scale to support New York & Company’s growing product lines and promotions, while maintaining industry leading service levels. Additionally, as the business has grown, New York & Company transitioned to a dedicated customer service model to ensure GSI agents have the extensive brand and product knowledge necessary to provide an enhanced customer experience, in addition to decreasing call handle times and increasing customer satisfaction.

“We’ve seen great success over the last several years with New York & Company’s ecommerce growth,” said Tobias Hartmann, head of Global Operations for GSI. “Going forward we’ll focus on helping them optimize processes and provide more solutions and convenience to their growing market of omnichannel consumers.” 

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