End-to-end commerce solutions provider Newgistics hired Stuart Spiegel as CMO. With more than 30 years of merchandising, marketing and operations experience at companies including Converse, QVC and ghd ("Good Hair Day"), Spiegel will provide executive leadership for all of Newgistics' marketing and product development initiatives to help retailers and brands understand how they can make the most of every possible customer touchpoint.
Prior to Newgistics, Spiegel was principal at the digital and business consultancy, Spiegel Partners LLC, where he blended his experience in traditional retailing and brand marketing with his technology and e-commerce expertise to help brands build solid digital environments and business strategies. Before founding Spiegel Partners, he served as chief digital and marketing officer of ghd, the world's premier hair tools company based in London. At ghd, Spiegel led strategy for the company's online business, which bolstered relationships with the company's 50,000 salons globally and was able to connect direct to consumers in fourteen countries worldwide.
Spiegel also served as vice president of digital commerce at Converse (a Nike company), overseeing all activities on converse.com, and was responsible for a complete redesign of the company's online presence and strategy. Under his leadership, Converse helped lead the way in combining cultural content with commerce, driving an increase in revenue and providing a platform to connect its 45 million fans on social media. Spiegel was also a member of Nike's Global Digital Commerce Leadership Team, which helped drive the overall digital commerce strategy of Nike and all of its affiliate companies worldwide.
Earlier in his career, Spiegel was responsible for developing the user experience, merchandise model and marketing campaigns to launch QVC's online business. Under his leadership, QVC.com became the first general department store on the web and was one of the first sites to offer community-based features, advanced search capabilities and video in online product sales.
"Stuart's track record of success in building relationships between brands and consumers around the globe will be a tremendous asset to Newgistics and our focus on helping retailers perfect the shopping experience for their customers," said Todd Everett, CEO at Newgistics. "As someone who has experience leading e-commerce initiatives through each phase of the industry's history, Stuart is in a unique position to help us connect with customers at every step of the shopper lifecycle."
"Digital commerce technology is evolving at such a rapid pace that it's sometimes hard for retailers to keep up," said Spiegel. "Newgistics allows retailers to focus on building their business rather than their technology. With industry-leading delivery, fulfillment and returns solutions on the physical side, and managed services, software development, and the ability to deploy turnkey platforms by an award-winning commerce team on the digital side, Newgistics is in a unique position to help unlock a retailer's full potential. And that's why it's such an exciting time to join the team."