Original Penguin Launches Aspen Pop-Up

— May 18, 2017

Original Penguin launched its pop-up store in Aspen, Colo., located at 555 East Durant Avenue next to the Aspen Mountain Club. It will serve as a sneak peek at the brand's upcoming new store concept, which is based on a well-balanced, playful aesthetic that Original Penguin likes to call mid-century quirk.

The 800-square-foot store is designed with a fresh take on post-modern design all while keeping it quintessentially Original Penguin with nods to its 60-year heritage and Aspen-inspired finishes. Walnut wood textures against crisp, white backdrops create warmer tones throughout the store.

Oscar Feldenkreis, CEO and president of Perry Ellis International, said, "We are excited about the new store. Not only is it in a strategic location that appeals to our core customer but it rounds out our efforts in building our retail vision for Original Penguin."

Original Penguin offers a full range of apparel and accessories fit for the modern urbanite. Bringing together classic American sportswear and contemporary fashion with a heritage of craftsmanship, Original Penguin is style over fashion and originality over everything. 

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