Rue La La Goes Global

— October 18, 2016

Flash sale e-commerce site Rue La La is now serving international customers. The company will expand its reach to members in 219 countries and territories, offering women's and men's fashion, home decor, accessories and more.

"We're excited to extend Rue La La to new markets. Providing phenomenal experiences while serving up great brands at amazing values is what Rue does so well in the United States. It's thrilling to be able to share our brand and capabilities with a new audience," said Rue La La CEO Mark McWeeny.

Members outside of the U.S. will be able to shop the site via desktop and mobile.

Rue La La has aligned itself with Pitney Bowes Inc., a global technology leader, utilizing its Borderfree Retail Platform. This partnership allows the brand's international members a fully integrated shopping experience that is truly border free. The company facilitates the adaptation to local currency and provides dependable shipping to customers wherever they are located.

"As we continue to see consumer demand grow around the world for the latest in fashion and home decor, Pitney Bowes is thrilled to be collaborating with Rue La La," said Lila Snyder, president, global e-commerce, Pitney Bowes. "We are looking forward to using our deep experience with cross-border e-commerce to bring the Rue La La experience to new Members from across the globe."


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