Speed Up Item-level Markdowns With Avery Dennison Pathfinder

— January 16, 2013

At the NRF 102nd Annual Convention & EXPO, Avery Dennison Retail Branding and Information Solutions (RBIS) introduced its markdown management solution including the Pathfinder 6140 printer – the latest in its line of one-piece scan, print and apply price marking technologies. The Pathfinder 6140 is the fastest cost-efficient and lightweight way to do item-level markdowns and enables retailers to add productive and accurate markdowns to the list of benefits gained by using smart devices in their stores. The Pathfinder 6140 solution was created in the Avery Dennison Customer Design and Innovation Centers (CDIC), the company's innovation incubator where advanced research is developed with industry partners and retailers.

Markdowns are a fact of life in apparel, with 35 percent of unit volume moving at discounted pricing. Effective execution is critical, since sales late in the season depend on giving the customer a good deal, but most retailers currently rely on an inaccurate, labor-intensive process that falls dramatically short of achieving desired results. Using the traditional "red pen" markdown process, store associates can only complete three garments per minute with 63 percent accuracy. That means that over a third of items are mismarked, leading to lost sales when a potential customer fails to see the deal the retailer intended to offer. There's also no way for the merchandising team to monitor the timing and execution of the markdown process, and to work with store operations to address stores that have particular execution challenges.

The Pathfinder 6140 delivers a complete solution to this critical retail problem. For the store associate, it's surprisingly simple: in one motion they scan the bar code on the price ticket, and apply a new price label that matches the new price the retailer has set for that SKU. They can scan and mark 15 garments per minute at nearly 100 percent accuracy. In the background, the price management application logs their activity, enabling the central merchandising team to confirm that markdowns were completed on time, and store operations to adjust labor planning based on actual productivity.

Avery Dennison's Pathfinder 6140 price management solution includes a robust fully-featured smart device markdown application, created through a new partnership with VeriFone GlobalBay. The Avery Dennison GlobalBay application, which will operate on Apple, Windows, and Android platforms, is easy to use, and provides retail management executives with full dashboard reporting capabilities, providing feedback on markdown execution and productivity. It is highly configurable, allowing for rapid deployment so that retailers will drive ROI quickly. Through the partnership with VeriFone, Avery Dennison 6140 customers will have a fully featured price management solution as well as the ability to add additional modules to their smart device applications suite.

The Avery Dennison Pathfinder 6140 printer is the only one-piece scan, print and apply price marking solution powered by real-time intelligence from smart devices. Weighing only 27.2 ounces, the Pathfinder 6140 can be comfortably held with one hand, has been fully tested to withstand multiple drops to concrete from six feet, and can manage a full 8-hour markdown session on a single battery charge.

The Pathfinder 6140 hardware has been certified under the Apple MFi program as "made for iPhone, iPad and iPhone," and is also compatible with Android and Windows CE/Mobile operating systems. It is available now in Europe and North America.


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