Tommy John Labs is an exclusive, dynamic collection of men's apparel from Tommy John. This collection boasts technologically advanced fabrics for added functionality, but maintains the same stellar fit and comfort that Tommy John customers have come to expect.
"Tommy John was born with the idea to make men more comfortable," said Tom Patterson, founder and CEO of Tommy John. "We started with innovating outdated undergarments and now see an opportunity to expand beyond that into casual wear while maintaining the same fundamental focus on fabric, fit and functionality."
With the launch of Tommy John Labs, the company debuts four new Tommy John styles; the Performance Tech Quarter-Zip, the Lightweight Performance Pant, the Quick-Dry Henley and the Quick-Dry Hoodie. Tommy John will continue to launch new Tommy John Labs products seasonally, along with further developing the brand's collections of premium men's underwear, undershirts, socks and t-shirts.
"We are a problem solution based brand committed to keeping men comfortable in their daily lives," said Josh Dean, CMO of Tommy John. "We are launching Tommy John Labs as a platform to go beyond our core business and offer smart solutions that eliminate distractions men face with malfunctioning apparel. We're excited to see where that takes us."
This announcement comes just after Tommy John partnered with Kevin Hart as an investor in the company. Tommy John has grown 2.5 times year over year since 2014 and is set to exceed $100 million in sales by 2018.