Rate this Content (5 Being the Best)
Tyco, RetailNext Partner on Analytics for Traffic Intelligence Platform
Tyco Retail Solutions has formed a strategic alliance with RetailNext, a provider of in-store analytics. Tyco Retail Solutions will round out its existing embedded sensor-based traffic intelligence solutions by offering a suite of advanced traffic analytics provided by RetailNext's appliance-based system. Deployed at more than 80 percent of the top 200 retailers in the world, Tyco Retail Solutions will help extend the global footprint of RetailNext's comprehensive traffic analytics platform.
"The RetailNext alliance provides a natural extension to our unified solution for electronic article surveillance (EAS), traffic intelligence, inventory intelligence and in-store analytics," said Nancy Chisholm, vice president and general manager, Tyco Retail Solutions. "Our customers will now have more options for understanding how traffic impacts their businesses, and armed with the most sophisticated traffic analytics on the market, can focus on improving store operations and profitability."
The key alliance will extend the analytics capabilities of Tyco's TrueVUE Store Performance Platform to include:
- Dwell time analysis
- Display analysis
- Kinetic/Heat maps
- Facial detection, and more
"Retail is entering a new era, the Renaissance of the Store," said Greg Girard, program director at IDC Retail Insights. "Successful retailing now requires setting stores in the mainstream of omni-channel commerce as places where the consumer's digital and physical engagements with the brand converge. Instrumenting stores with video and other advanced analytics is emerging as a key capability for making this happen. Store analytics will soon be seen as the omni-channel complement to web analytics for customer-centric merchandising, customer service, and operations in stores."
Current rating: 5 (1 ratings)