UNIQLO, EKN and Revionics Talk Trends in Pricing and Promos at NRF

— January 04, 2017

Revionics, a global provider of profit optimization solutions, EKN Research, a research and advisory firm, and John Fleming, former global CEO of ecommerce at UNIQLO and executive vice president/chief merchandising officer for the Walmart Stores Division, will present a Big Ideas session at the National Retail Federation's (NRF) annual trade show. The session – "Facing the Future: Trends in Pricing and Promotions for 2017" – will be held on Mon., Jan. 16, 10:15-11:00 a.m. EST at the Jacob K. Javits Convention Center EXPO Hall, Room 2, Level 1. . 

In the panel EKN Research and Revionics will unveil findings from a report titled "The Dynamic Pricing War: Retailers Need Answers in the Face of Extreme Competition." The primary research finds that successful retailers are making strategic investments in dynamic pricing, localized pricing and promotions and competitive price trends analysis. Competitive price trends analysis remains the top capability that both large and mid-market retailers plan to use in the next 12 months.

The panelists:

  • John Fleming, former global CEO ecommerce of UNIQLO
  • Sahir Anand, Principal Analyst and VP, Research, EKN Research
  • Cheryl Sullivan, Chief Marketing and Strategy Officer, Revionics
Experts will be showcasing and discussing the following solutions, which have a proven track record of increasing sales for retailers by 2 percent to 7 percent while expanding margins by 2 percent to 6 percent:
  • Dynamic Pricing to enable retailers to understand the customer, gain competitive pricing insights, implement omni-channel strategy and use science and technology with business rules
  • Markdowns for the fashion and grocery industries: managing merchandise across channels, proactive planning and truly aligning discounts to customer behavior, strategic goals and budget
  • Promotions: insight on what is or not working; base promotions using predictive analytics; and more customer-focused promotions

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