Ascena Uses Esri GIS to Evaluate Retail Sites

5/24/2012 - To continue tailoring fashion offerings for its growing customer base, strengthen its brands, and more effectively determine the success of retail sites, Ascena is integrating Esri GIS analysis tools, demographic data, and map visualization into its business processes.

The Low-cost Sourcing Buck Stops at China

5/17/2012 - With rising costs and tightening capacity in traditional low-cost or low-wage manufacturing hot spots such as China and Vietnam, global apparel and footwear executives question where to establish sourcing operations.

At Internet Week NY, It's All About the Brand

5/17/2012 - Thousands of professionals converged on SoHo for Internet Week New York May 14-18, where seasoned advertising, marketing and brand development executives discussed the state and future of social media and nurturing the brand ecosystem.
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