bebe Signs Shoe Deal With ALDO

— February 05, 2013

bebe stores, inc. is stepping out with ALDO. The specialty retailer has entered into a strategic global licensing agreement with ALDO Product Services (APS), a division of the ALDO Group, to design, manufacture and distribute bebe's footwear.

The new bebe shoe collection will be shown at ALDO's corporate showroom during FFANY — the quarterly trade show of the Fashion Footwear Association of New York; February 5-7, 2013.

In collaboration with the APS design team, the upcoming collection will include a full range of lifestyle categories including: sandals, closed-toe shoes, heels, flats, booties and boots, among other styles, with a median retail price of $129.00. The footwear collection will mirror bebe's feminine aesthetic: playful, sexy, sophisticated, modern and on-trend.

Set to launch for Spring 2013, the bebe shoe collection will be sold exclusively in bebe stores worldwide. Wholesale distribution will follow with the Fall 2013 collection to select specialty and department stores worldwide.

"ALDO's undisputed reputation and global track record makes it the ideal partner for bebe as we advance to take our footwear offerings to the next level," says Steve Birkhold, CEO of bebe. "The team at the ALDO Group understands the bebe woman, and has proven their ability to produce trend-right shoes of the highest quality and value to meet our customers' increasing lifestyle demands."

Added Justine Suh, bebe's vice president, group marketing manager, non-apparel, "We expect shoes to be a top-performing category, and this new licensing agreement with the ALDO Group allows bebe to expand our unique assortments to drive growth. Our customers are hungry for the latest styles and are savvy about value and quality for their money."

Nicholas F Martire, general manager, ALDO Product Services adds, "ALDO Product Services is very excited to become the exclusive and global licensee for bebe footwear. We believe strongly in the revitalized direction of the brand. The APS team will leverage its global market knowledge, expertise and resources to help bebe footwear achieve its full potential in both bebe's own retail stores, and through our select global wholesale partners."

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