Home Apparel Twitter map of APP logo

Apparel Magazine

CONTACT US | SUBSCRIBE | NEWSLETTER | RSS Feeds RSS FEEDS

Welcome, Guest |   Sign In   |   Register  
Apparel Magazine
 
Print Email Page RSS Feeds

Posted Date: 2/5/2013

bebe Signs Shoe Deal With ALDO

bebe stores, inc. is stepping out with ALDO. The specialty retailer has entered into a strategic global licensing agreement with ALDO Product Services (APS), a division of the ALDO Group, to design, manufacture and distribute bebe's footwear.

The new bebe shoe collection will be shown at ALDO's corporate showroom during FFANY — the quarterly trade show of the Fashion Footwear Association of New York; February 5-7, 2013.

In collaboration with the APS design team, the upcoming collection will include a full range of lifestyle categories including: sandals, closed-toe shoes, heels, flats, booties and boots, among other styles, with a median retail price of $129.00. The footwear collection will mirror bebe's feminine aesthetic: playful, sexy, sophisticated, modern and on-trend.

Set to launch for Spring 2013, the bebe shoe collection will be sold exclusively in bebe stores worldwide. Wholesale distribution will follow with the Fall 2013 collection to select specialty and department stores worldwide.

"ALDO's undisputed reputation and global track record makes it the ideal partner for bebe as we advance to take our footwear offerings to the next level," says Steve Birkhold, CEO of bebe. "The team at the ALDO Group understands the bebe woman, and has proven their ability to produce trend-right shoes of the highest quality and value to meet our customers' increasing lifestyle demands."

Added Justine Suh, bebe's vice president, group marketing manager, non-apparel, "We expect shoes to be a top-performing category, and this new licensing agreement with the ALDO Group allows bebe to expand our unique assortments to drive growth. Our customers are hungry for the latest styles and are savvy about value and quality for their money."

Nicholas F Martire, general manager, ALDO Product Services adds, "ALDO Product Services is very excited to become the exclusive and global licensee for bebe footwear. We believe strongly in the revitalized direction of the brand. The APS team will leverage its global market knowledge, expertise and resources to help bebe footwear achieve its full potential in both bebe's own retail stores, and through our select global wholesale partners."

Rate this Content (5 Being the Best)
12345
Current rating: 0 (0 ratings)

 


Discover How To Keep Up With More of Your Mobile Customers
6/24/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Ron Klein, "Total Retail" Service Leader, PwC Advisory
Annabelle Hoover, Director of Customer Service, North America, BROOKS SPORTS, INC.
Marie-Pascale Authie, Solution Consultant, Infor Fashion
Bob McKee, Industry Strategy Director, Infor Fashion
View On Demand

Planning in the Omnichannel World with a Single View of Inventory
5/13/2014 11:00:00 AM (EST)
Moderator:
Susan Nichols, Publisher, Apparel Magazine
Panelists:
Rich Pedott, Partner, Columbus Consulting
Peter Charness, SVP America’s & CMO, TXT MAPLE LAKE
View On Demand

A Model for Change – Part 1: The Need for Transformation A Model for Change – Part 1: The Need for Transformation
11/1/2014
The pace of fashion has never been faster. Fast fashion, social media and mobile technologies have given consumers the power of instantaneous sharing. The market is increasingly saturated and consumers increasingly sophisticated, which makes tried and true fashion strategies such as geographic expansion and internationalization more complex than in the past. The fashion industry--our industry and the way we work--has been forever changed. This paper highlights the major shifts that have led fashion to its current state and how companies are responding to the new fashion landscape, suggesting a model for change.

Download Now

Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle Solutions & Strategies for Supply Chain Assurance and Collaboration: A Retailer's Quest for a Unified Buying Cycle
10/1/2014
P2P gaps plague retail relations with suppliers, 3rd party logistics and other partners. The impact? Escalated transaction costs per invoice, low contract compliance, longer lead times for orders, slow cash-cash conversion cycles, increased chargebacks and vendor dissatisfaction. A major opportunity exists for streamlining one vision of an integrated purchase order and creating a unified buy­ing cycle for the retailer, supply chain partners and the overall network. Retail industry analyst Sahir Anand from Edgell Knowledge Network describes how to create a single view and vision for orders and supply chain transactions - from source to settlement to sale - across any channel.
Download Now



MEDIA KIT | EDITORIAL BOARD | PRIVACY STATEMENT | TERMS & CONDITIONS | CONTACT US
All materials on this site Copyright Edgell Communications. All rights reserved.