Biflex Intimates Group has launched a new product, dubbed the OverBra, to provide shape enhancement for women.
"Our new OverBra collection delivers something genuinely new in a sector that's really hot right now," says Debby Long Gedney, president of Biflex Intimates Group, adding that demand for shape-enhancing garments has grown at more than twice the rate of the intimates market as a whole in the past five years.
Each version of the patent-pending OverBra, which is produced using a special lamination process of layers of soft microfiber fabric that sandwich an inner core of cushy foam, produces a more distinctly defined, visibly discernible cleavage and an enhanced overall look and shape for the bust, while smoothing and flattening any bulges at the underarms and back created by the ordinary bra beneath it, the company reports.
The longer Body-Shaper style, which incorporates Biflex's BreezyMesh Comfort Fabric for breathability and stretch in its back panels, extends the shaping and contouring down the body.
for more information: www.theoverbra.com